What is the content of a standard sales article?

What you’re taught in Elementary Literacy may be more helpful than you think. Do you remember why an essay should have an Introduction, Body, and Conclusion?

That is to:

– Opening: Stop them. Tell them what they will get (if they read it all).

– Body: Briefly. Say the best. Say the rest.

– Conclusion: Push to the climax. Call to action

Do you recognize the familiar? That is also the task of the 7 main components in a sales article (whether it’s a social post, website article or email marketing):

1. Headline – Main title

In the middle of a forest of articles, your Headline must make customers stop. Because it’s only when they stop that you have a chance to navigate, lead, and draw them into your sphere of influence. Headline is the first and most important gate.

2. First sentence

It would be weird when readers stopped because of the Headline, and then the First Sentence sold you out. Therefore, the task of the first sentence is to smoothly introduce them to the later parts of the article.

3. Introductory Sentence

Next, the Introduction sentence helps redirect customers, forcing them to read the entire article. The Introduction helps readers know what they are about to get, so that they can decide that even if the article is boring, they will continue to read it if it meets their needs practically. .

4. Subheadings

According to statistics, 82% of readers tend to skim articles. Therefore, the biggest purpose of subheadings is to make customers not need to read the entire content in the article but still understand the intention that you want to express through brevity, coherence and leading.

5. Body Paragraph

After reading the subheading, many people may not buy, but almost 100% of customers who buy the product will carefully read every word in the body of this article. The task of the body paragraph is to highlight many of your benefits, solutions, and show your sales goals.

6. Summary

It is also called a conclusion with the purpose of promoting emotions through summarizing the benefits and solutions that customers have received after reading the above article. This will introduce them to the last section – Call to Action.

7. Call to Action

You write articles to sell, not to brag about knowledge, or to do charity. So never forget the Call to Action. This section helps attract customers to your business, establishing relationships and trust to make sales.

Source: brandcamp.asia