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Trang chủ » How to lead the story like speakers on ted talks?

How to lead the story like speakers on ted talks?

Do you want to have the know-how to speak as engaging as the speakers on TED talks? Akash Karia researched over 200 of the most popular TED talks for her book, TED Talks Storytelling. He analyzed the structure, message, and articulation of each presentation and discovered that the “magic ingredient” that makes each TED presentation so captivating is due to all the speakers. All have mastered the “Art of Storytelling”.

Building on this research and actual studies drawn from presentations by Sir Ken Robinson, Susan Cain, Mike Rowe and Malcolm Gladwell, Karia has come up with seven core principles that anyone can use. used to tell impactful stories.

1. The story begins

Karia begins her analysis of the best storytelling at TED by highlighting the importance of starting every speech with a compelling story. He discourages the use of traditional opening statements such as self-introductions. This makes the presentation lose its appeal in the first place, as the audience is more likely to get bored soon. On the other hand, if a speaker jumps right into a relevant story, it’s easier for them to capture attention and keep the audience engaged.

2. The Power of Contradictions

The stories told by TED’s most talented speakers are no ordinary stories. These are all personal stories containing contradictions, making the audience curious about what will happen next. Contradictions stir up the listener’s emotions. Because of that, it makes it possible for the audience to stay focused and interested during the presentation. Moreover, because they are personal stories, they are all completely new information – content that the audience has never heard before – and the audience will accept them more naturally.

3. Create images through words

Another important aspect to keep in mind in storytelling is that instead of simply telling stories, the brilliant speakers Karia has studied create visual images. When describing characters, great speakers provide a lot of detail — not just physical descriptions but quirky personality habits as well. Their goal is to help the listener imagine the story. By using images instead of words, the audience can fully experience the speaker’s story as every detail slowly visualizes the story.

4. Remember VAKOG

An important part of painting a picture in the subconscious mind of the listener is through tapping into our five senses: vision, hearing, touch, and smell. (Olfactory) and taste (Gustatory) which Karia shortened to “VAKOG.” By combining these senses in the story, the audience can visualize the story like a movie, because the speaker brings vision, hearing, touch, smell and taste through words. say his.

5. Be specific

Karia also emphasizes the impact of speaking specifically in storytelling. Instead of saying, “I was speaking to a large group of people,” say, “I am speaking to a group of 500 CEOs.” By using precise characters, dates, and detailed scenes, speakers can establish credibility in their stories. The more specifics there are, the more the audience can relate to what is being said.

6. Stay positive

Another factor that Karia emphasizes is the use of positive stories. These are success stories that inspire audiences because of their optimistic nature. Audiences leave the event feeling that they too can succeed. In addition, Karia clearly distinguishes dialogue from narrative. Dialogue brings the audience into the story while narration can only help the listener understand superficially. Through the use of dialogue, the storytelling becomes engaging and lively.

7. Story Structure

Finally, Karia suggests using a classic story structure: conflict, ignite (a certain understanding or process that inspired the character to overcome the conflict), change (the positive events happen) and lessons (what the audience needs to learn). This makes storytelling more organized and structured.
Karia has convincingly demonstrated that the magic ingredient in quality TED presentations is engaging storytelling. If you understand well the art of storytelling, you can easily engage your audience. All the stories themselves were very interesting and memorable. And whether you’re giving a TED talk or a corporate presentation, the art of storytelling can turn a pile of boring material into a great presentation.

Source: According to

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