{"id":241,"date":"2022-11-29T04:50:10","date_gmt":"2022-11-29T04:50:10","guid":{"rendered":"https:\/\/gemglobal.edu.vn\/?post_type=tai-lieu&#038;p=241"},"modified":"2023-11-14T06:15:14","modified_gmt":"2023-11-14T06:15:14","slug":"4-thoi-quen-dac-biet-bien-nguoi-thuong-thanh-lanh-dao","status":"publish","type":"tai-lieu","link":"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/4-thoi-quen-dac-biet-bien-nguoi-thuong-thanh-lanh-dao\/","title":{"rendered":"4 TH\u00d3I QUEN \u0110\u1eb6C BI\u1ec6T BI\u1ebeN \u201cNG\u01af\u1edcI TH\u01af\u1edcNG\u201d TH\u00c0NH \u201cL\u00c3NH \u0110\u1ea0O\u201d"},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n cho r\u1eb1ng t\u1ea5t c\u1ea3 CEO th\u00e0nh c\u00f4ng \u0111\u1ec1u t\u1eebng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc top \u0111\u1ea7u hay \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh l\u00e3nh \u0111\u1ea1o t\u1eeb s\u1edbm, th\u00ec b\u1ea1n \u0111\u00e3 l\u1ea7m to! Ch\u00ednh nh\u1eefng th\u00f3i quen d\u01b0\u1edbi \u0111\u00e2y m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh m\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o<br>Elena Botelho v\u00e0 Kim Powell &#8211; \u0111\u1ed3ng t\u00e1c gi\u1ea3 quy\u1ec3n s\u00e1ch The CEO Next Door &#8211; cho bi\u1ebft: &#8220;L\u00fac m\u1edbi kh\u1edfi nghi\u1ec7p, th\u1eadm ch\u00ed c\u1ea3 nh\u1eefng CEO gi\u1ecfi giang nh\u1ea5t c\u0169ng kh\u00f4ng \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c m\u00ecnh s\u1ebd th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o c\u1ea3&#8221;. \u1ea4y th\u1ebf m\u00e0, theo l\u1eddi c\u1ee7a 2 nh\u00e0 nghi\u00ean c\u1ee9u, ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi l\u1ea1i th\u01b0\u1eddng gi\u1eef quan ni\u1ec7m c\u1ed1 h\u1eefu r\u1eb1ng m\u1ed9t &#8220;CEO \u0111i\u1ec3n h\u00ecnh ph\u1ea3i l\u00e0 ng\u01b0\u1eddi m\u1ea1nh m\u1ebd, c\u00f3 gia th\u1ebf &#8216;kh\u1ee7ng&#8217;, ho\u1eb7c l\u00e0 m\u1ed9t ng\u01b0\u1eddi qu\u1ea3ng giao, c\u00f3 s\u1ee9c h\u00fat v\u00e0 s\u1edf h\u1eefu b\u1ea3n l\u00fd l\u1ecbch kh\u00f4ng t\u00ec v\u1ebft\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00ednh \u0111\u1ecbnh ki\u1ebfn n\u00e0y \u0111\u00e3 khi\u1ebfn ch\u00fang ta \u0111i \u0111\u1ebfn sai l\u1ea7m trong vi\u1ec7c nh\u1eadn \u0111\u1ecbnh b\u1ea3n th\u00e2n kh\u00f4ng c\u00f3 \u0111\u1ee7 t\u1ed1 ch\u1ea5t \u0111\u1ec3 tr\u1edf th\u00e0nh CEO. Song, th\u1ef1c t\u1ebf l\u1ea1i ho\u00e0n to\u00e0n tr\u00e1i v\u1edbi suy ngh\u0129 c\u1ee7a ch\u00fang ta; ngh\u0129a l\u00e0, ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh CEO, mi\u1ec5n l\u00e0 h\u1ecd s\u1edf h\u1eefu c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ebf n\u00ean, \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u0111\u1eb7c tr\u01b0ng mang t\u00ednh quy\u1ebft \u0111\u1ecbnh cho vi\u1ec7c tr\u1edf th\u00e0nh CEO, Botelho v\u00e0 Powell \u0111\u00e3 t\u00ecm \u0111\u1ebfn kho d\u1eef li\u1ec7u \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o c\u1ee7a kho\u1ea3ng 17.000 doanh nh\u00e2n t\u1eeb c\u00f4ng ty nghi\u00ean c\u1ee9u ghSMART. C\u00f9ng v\u1edbi c\u00e1c gi\u00e1o s\u01b0 thu\u1ed9c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Chicago v\u00e0 \u0110\u1ea1i h\u1ecdc Columbia, h\u1ecd l\u1ea1i ti\u1ebfp t\u1ee5c l\u1ecdc ra 2.600 nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n, nh\u1eb1m t\u00ecm ra \u0111i\u1ec3m chung c\u1ee7a c\u00e1c CEO th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0, t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh, Botelho v\u00e0 Powell \u0111\u00e3 \u0111\u01b0a ra 4 th\u00f3i quen \u0111\u1eb7c bi\u1ec7t d\u01b0\u1edbi \u0111\u00e2y, c\u00f3 th\u1ec3 gi\u00fap bi\u1ebfn m\u1ecdi ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng tr\u1edf th\u00e0nh CEO th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abdcacad8cf4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #004f61;color:#004f61\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #004f61;color:#004f61\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" style='display:none' id=\"ez-toc-cssicon-toggle-item-6abdcacad8cf4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/4-thoi-quen-dac-biet-bien-nguoi-thuong-thanh-lanh-dao\/#1-ra-quyet-dinh-nhanh-chong-dut-khoat\" >1. Ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng, d\u1ee9t kho\u00e1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/4-thoi-quen-dac-biet-bien-nguoi-thuong-thanh-lanh-dao\/#2-truyen-cam-hung-va-nhiet-huyet-cho-nguoi-khac\" >2. Truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 nhi\u1ec7t huy\u1ebft cho ng\u01b0\u1eddi kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/4-thoi-quen-dac-biet-bien-nguoi-thuong-thanh-lanh-dao\/#3-giu-phong-do-on-dinh\" >3. Gi\u1eef phong \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/4-thoi-quen-dac-biet-bien-nguoi-thuong-thanh-lanh-dao\/#4-thich-nghi-tot-voi-hoan-canh\" >4. Th\u00edch nghi t\u1ed1t v\u1edbi ho\u00e0n c\u1ea3nh<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-ra-quyet-dinh-nhanh-chong-dut-khoat\"><\/span>1. Ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng, d\u1ee9t kho\u00e1t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo 2 nh\u00e0 nghi\u00ean c\u1ee9u, c\u00e1c CEO gi\u1ecfi th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi r\u1ea5t quy\u1ebft \u0111o\u00e1n, v\u00e0 c\u0169ng nh\u1edd \u0111\u00f3 m\u00e0 h\u1ecd c\u00f3 x\u00e1c su\u1ea5t \u0111\u1ea1t th\u00e0nh t\u1ef1u cao h\u01a1n kho\u1ea3ng 12 l\u1ea7n. M\u1ed9t minh ch\u1ee9ng cho \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c Botelho v\u00e0 Powell t\u00ecm th\u1ea5y l\u00e0 Steve Gorman &#8211; c\u1ef1u CEO c\u1ee7a Greyhound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o n\u0103m 2003 &#8211; th\u1eddi \u0111i\u1ec3m Gorman ti\u1ebfp qu\u1ea3n Greyhound, c\u00f4ng ty kinh doanh d\u1ecbch v\u1ee5 v\u1eadn t\u1ea3i h\u00e0nh kh\u00e1ch n\u00e0y \u0111ang ch\u1ecbu c\u1ea3nh thua l\u1ed7. Th\u00eam v\u00e0o \u0111\u00f3, c\u00f4ng ty m\u1eb9 c\u1ee7a Greyhound &#8211; n\u01a1i v\u1eeba ng\u1ea5p ngh\u00e9 b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n, c\u0169ng \u0111ang r\u1ee5c r\u1ecbch mu\u1ed1n gi\u1ea3i th\u1ec3 n\u00f3. Su\u1ed1t 4 th\u00e1ng sau khi nh\u1eadm ch\u1ee9c, \u0111\u1ea7u c\u1ee7a Gorman nh\u01b0 mu\u1ed1n n\u1ed5 tung b\u1edfi h\u00e0ng lo\u1ea1t k\u1ebf ho\u1ea1ch c\u1ee9u v\u1edbt c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, r\u1ed3i l\u1ea1i b\u1ecb b\u00e3i b\u1ecf sau \u00edt l\u00e2u t\u1eeb ph\u00eda c\u00e1c qu\u1ea3n l\u00fd c\u1ea5p cao. R\u1ed1t cu\u1ed9c, v\u1ecb t\u00e2n CEO c\u0169ng ch\u1ecbu h\u1ebft n\u1ed5i v\u00e0 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng th\u1ec3 ch\u1ea7n ch\u1eeb th\u00eam n\u1eefa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gi\u1eefa m\u1ed9t n\u00fai th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 &#8220;c\u1ee9u&#8221; c\u00f4ng ty, c\u00f3 m\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 ch\u1ee5p b\u1eb1ng v\u1ec7 tinh, trong \u0111\u00f3 ph\u1ea3n \u00e1nh m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1 th\u00f4ng qua \u0111i\u1ec3m t\u1eadp trung c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c tr\u1ee5 \u0111\u00e8n t\u00edn hi\u1ec7u giao th\u00f4ng tr\u00ean c\u1ea3 n\u01b0\u1edbc. D\u00f9 kh\u00f4ng ch\u1eafc ch\u1eafn 100% v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh, song Gorman \u0111\u00e3 ngay l\u1eadp t\u1ee9c thay \u0111\u1ed5i c\u00e1c tuy\u1ebfn xe c\u1ee7a Greyhound, \u0111\u1eb7t l\u1ed9 tr\u00ecnh xe ch\u1ea1y xung quanh nh\u1eefng khu v\u1ef1c \u0111\u00f4ng d\u00e2n c\u01b0 nh\u1ea5t d\u1ef1a tr\u00ean t\u1ea5m b\u1ea3n \u0111\u1ed3 n\u00e0y. V\u00e0, k\u1ebf ho\u1ea1ch c\u1ee7a Gorman \u0111\u00e3 ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1edbi n\u0103m 2007 &#8211; th\u1eddi \u0111i\u1ec3m Gorman r\u1eddi Greyhound, l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty n\u00e0y \u0111\u00e3 \u1edf m\u1ee9c 30 tri\u1ec7u USD v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 g\u1ea5p \u0111\u00f4i so v\u1edbi gi\u00e1 tr\u1ecb h\u1ed3i n\u0103m 2003. Khi xem x\u00e9t c\u00e2u chuy\u1ec7n c\u1ee7a Gorman, Botelho v\u00e0 Powell gi\u1ea3i th\u00edch r\u1eb1ng, v\u1ecb CEO c\u00f3 th\u1ec3 ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc kh\u00f4ng ph\u1ea3i v\u00ec bi\u1ebft tr\u01b0\u1edbc k\u1ebf ho\u1ea1ch s\u1ebd th\u00e0nh c\u00f4ng, m\u00e0 v\u00ec anh nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ee9t kho\u00e1t, d\u1eabu c\u00f3 r\u1ee7i ro, v\u1eabn t\u1ed1t h\u01a1n h\u1eb3n vi\u1ec7c ch\u1ea7n ch\u1eeb v\u00e0 kh\u00f4ng \u0111\u01b0a ra b\u1ea5t c\u1ee9 quy\u1ebft \u0111\u1ecbnh n\u00e0o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-truyen-cam-hung-va-nhiet-huyet-cho-nguoi-khac\"><\/span>2. Truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 nhi\u1ec7t huy\u1ebft cho ng\u01b0\u1eddi kh\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 tr\u1edf th\u00e0nh CEO xu\u1ea5t s\u1eafc, b\u1ea1n ph\u1ea3i t\u00edch c\u1ef1c trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u00e0 truy\u1ec1n l\u1eeda cho nh\u00e2n vi\u00ean, nh\u1edd \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd mang l\u1ea1i k\u1ebft qu\u1ea3 cho doanh nghi\u1ec7p. Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c c\u01b0 x\u1eed ho\u00e0 nh\u00e3 ho\u1eb7c khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c th\u00edch m\u00ecnh. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t CEO &#8220;d\u1ec5 th\u01b0\u01a1ng&#8221; l\u1ea1i c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh &#8220;v\u1eadt c\u1ea3n&#8221; cho t\u1ed5 ch\u1ee9c, v\u00ec khi \u0111\u00f3, h\u1ecd s\u1ebd qu\u00e1 ch\u00fa t\u00e2m v\u00e0o vi\u1ec7c khi\u1ebfn cho nh\u00e2n vi\u00ean \u0111\u1ed3ng \u00fd v\u1edbi m\u00ecnh, h\u01a1n l\u00e0 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t.<br>V\u00e0, \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c c\u1ea3m th\u1ea5y b\u1ecb cu\u1ed1n h\u00fat v\u1edbi \u00fd t\u01b0\u1edfng v\u00e0 n\u1ed9i dung b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t, c\u00f3 3 \u0111i\u1ec1u c\u1ea7n thi\u1ebft ph\u1ea3i l\u00e0m, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chia s\u1ebb t\u1ea7m nh\u00ecn, m\u1ee5c ti\u00eau v\u00e0 b\u00e0y t\u1ecf m\u1ed9t c\u00e1ch t\u1ecf t\u01b0\u1eddng v\u1ec1 \u00fd \u0111\u1ecbnh c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>Th\u1ea5u hi\u1ec3u c\u00e1c nhu c\u1ea7u v\u1ec1 m\u1eb7t th\u1ec3 x\u00e1c, t\u00ecnh c\u1ea3m v\u00e0 c\u1ea3 nhu c\u1ea7u t\u00e0i ch\u00ednh c\u1ee7a c\u1ea5p d\u01b0\u1edbi, v\u00ec ch\u00ednh h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 cho b\u1ea1n.<\/li>\n\n\n\n<li>T\u1ea1o ra nh\u1eefng th\u00f3i quen h\u1eb1ng ng\u00e0y \u0111\u1ec3 h\u00ecnh th\u00e0nh v\u00e0 x\u00e2y d\u1ef1ng t\u1ed1t c\u00e1c m\u1ed1i quan h\u1ec7. Ch\u00ednh ch\u00fang s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean h\u00e0nh \u0111\u1ed9ng v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 cho vi\u1ec7c kinh doanh.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1edf d\u0129 Steve Jobs c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t Apple nh\u01b0 ng\u00e0y h\u00f4m nay, l\u00e0 b\u1edfi v\u00ec v\u1ecb CEO qu\u00e1 c\u1ed1 r\u1ea5t bi\u1ebft c\u00e1ch t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 truy\u1ec1n l\u1eeda cho nh\u00e2n vi\u00ean &#8211; y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00e3 gi\u00fap h\u1ecd n\u1ea3y ra nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi.Willie Pietersen &#8211; gi\u00e1o s\u01b0 t\u1ea1i Columbia Business School v\u00e0 \u0111\u1ed3ng th\u1eddi l\u00e0 t\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage &#8211; cho bi\u1ebft: &#8220;Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, Jobs kh\u00e1 l\u00e0 kh\u1eafc nghi\u1ec7t v\u00e0 \u0111\u1ed1i x\u1eed c\u00f3 ph\u1ea7n kh\u00f4ng t\u1ed1t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi kh\u00e1c. Tuy nhi\u00ean, m\u1ecdi ng\u01b0\u1eddi l\u1ea1i cho qua vi\u1ec7c n\u00e0y, v\u00ec h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 xu\u1ea5t ch\u00fang c\u1ee7a Jobs c\u0169ng nh\u01b0 c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng v\u00e0 ph\u1ea5n kh\u00edch khi \u0111\u01b0\u1ee3c s\u00e1t c\u00e1nh b\u00ean c\u1ea1nh m\u1ed9t b\u1ed9 \u00f3c tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-giu-phong-do-on-dinh\"><\/span>3. Gi\u1eef phong \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Theo 2 nh\u00e0 nghi\u00ean c\u1ee9u, c\u00e1c CEO th\u01b0\u1eddng xuy\u00ean gi\u1eef v\u1eefng phong \u0111\u1ed9 v\u00e0 tri\u1ec3n khai th\u00e0nh c\u00f4ng c\u00e1c k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t cao. H\u1ecd s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1ng tin c\u1eady. N\u00ean nh\u1edb, \u1edf \u0111\u00e2y, ch\u00fang ta ch\u01b0a b\u00e0n t\u1edbi \u0111\u1ed9 l\u1edbn &#8211; nh\u1ecf c\u1ee7a k\u1ebf ho\u1ea1ch m\u00e0 ch\u1ec9 n\u00f3i v\u1ec1 s\u1ef1 \u1ed5n \u0111\u1ecbnh trong vi\u1ec7c th\u1ef1c thi k\u1ebf ho\u1ea1ch m\u00e0 th\u00f4i. V\u00e0, khi \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh l\u00e0 ng\u01b0\u1eddi \u0111\u00e1ng tin c\u1eady, x\u00e1c su\u1ea5t \u0111\u01b0\u1ee3c m\u1eddi l\u00e0m vi\u1ec7c c\u0169ng t\u0103ng g\u1ea5p \u0111\u00f4i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ef7 ph\u00fa Richard Branson c\u0169ng kh\u00f4ng l\u00e0 ngo\u1ea1i l\u1ec7, khi \u00f4ng quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ni\u1ec1m tin v\u00e0o Brett Godfrey &#8211; nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00e0nh l\u1eadp n\u00ean Virgin Australia. H\u00e3ng h\u00e0ng kh\u00f4ng Virgin Australia ch\u00ednh l\u00e0 \u0111\u1ee9a con tinh th\u1ea7n c\u1ee7a Brett Godfrey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo Branson, khi l\u00e0m vi\u1ec7c chung, \u00f4ng \u0111\u00e3 ngay l\u1eadp t\u1ee9c th\u00edch Godfrey, v\u00ec anh l\u00e0 m\u1ed9t ng\u01b0\u1eddi t\u1ec9 m\u1ec9, ch\u0103m ch\u1ec9, d\u1ec5 g\u1ea7n v\u00e0 \u0111\u00e1ng tin c\u1eady. Th\u1ebf n\u00ean, khi Godfrey \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng m\u1edf c\u00f4ng ty h\u00e0ng kh\u00f4ng ngay t\u1ea1i qu\u00ea nh\u00e0 c\u1ee7a m\u00ecnh, Branson \u0111\u00e3 g\u1eadt \u0111\u1ea7u \u0111\u1ed3ng \u00fd. V\u00e0o n\u0103m 2000, Virgin Australia \u0111\u00e3 ch\u00ednh th\u1ee9c b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng h\u00e0ng kh\u00f4ng v\u1edbi Godfrey l\u00e0m CEO cho \u0111\u1ebfn t\u1eadn n\u0103m 2010.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-thich-nghi-tot-voi-hoan-canh\"><\/span>4. Th\u00edch nghi t\u1ed1t v\u1edbi ho\u00e0n c\u1ea3nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Botelho v\u00e0 Powell cho hay: &#8220;\u0110\u1ec3 th\u00e0nh c\u00f4ng, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u1ea3i bi\u1ebft h\u1ecdc c\u00e1ch th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng m\u1edbi&#8221;. Hai nh\u00e0 nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Kodak, Blockbuster v\u00e0 Borders chu\u1ed1c l\u1ea5y th\u1ea5t b\u1ea1i l\u00e0 v\u00ec c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ee7a h\u1ecd \u0111\u00e3 kh\u00f4ng bi\u1ebft th\u00edch nghi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nghi\u00ean c\u1ee9u cho th\u1ea5y, c\u00e1c CEO c\u00f3 khuynh h\u01b0\u1edbng th\u00edch nghi t\u1ed1t th\u01b0\u1eddng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i, l\u1ea1c quan trong t\u00ecnh hu\u1ed1ng v\u1ed1n d\u0129 &#8220;kh\u00f3 c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i \u0111\u01b0\u1ee3c&#8221;. C\u00e1c CEO n\u00e0y nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 th\u1eadt r\u1eb1ng c\u1ea3m gi\u00e1c kh\u00f4ng tho\u1ea3i m\u00e1i lu\u00f4n \u0111i k\u00e8m v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u00e1i m\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u00eam n\u1eefa, c\u00e1c CEO c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi t\u1ed1t th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi bi\u1ebft t\u1eadp trung v\u00e0o t\u01b0\u01a1ng lai, \u0111i\u1ec3n h\u00ecnh trong s\u1ed1 \u0111\u00f3 l\u00e0 Jeff Bezos. Khi m\u1edbi ra \u0111\u1eddi v\u00e0o n\u0103m 1994, Amazon ch\u1ec9 b\u00e1n s\u00e1ch. Sau n\u00e0y, Bezos \u0111\u00e3 m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c \u00e2m nh\u1ea1c v\u00e0 video tr\u01b0\u1edbc khi h\u1ecfi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1ec1 vi\u1ec7c h\u1ecd mu\u1ed1n c\u00f4ng ty b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m g\u00ec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u00e0y h\u00f4m nay, g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 th\u1ee9 g\u00ec m\u00e0 Amazon kh\u00f4ng b\u00e1n, t\u1eeb \u0111\u1ed3 \u0111i\u1ec7n t\u1eed cho \u0111\u1ebfn qu\u1ea7n \u00e1o. G\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1eadm ch\u00ed c\u00f2n th\u00e2u t\u00f3m c\u1ea3 Whole Foods v\u00e0 \u0111ang l\u00ean k\u1ebf ho\u1ea1ch ra m\u1eaft d\u1ecbch v\u1ee5 giao h\u00e0ng c\u1ee7a ri\u00eang m\u00ecnh, theo th\u00f4ng tin t\u1eeb t\u1edd The Wall Street Journal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeff Bezos chia s\u1ebb: &#8220;Ch\u00fang t\u00f4i \u0111\u1ea7u t\u01b0 c\u1ea3 v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn mang t\u00ednh r\u1ee7i ro cao trong th\u1eddi gian t\u1eeb 5 &#8211; 7 n\u0103m, \u0111i\u1ec1u m\u00e0 ph\u1ea7n l\u1edbn c\u00f4ng ty kh\u00f4ng l\u00e0m&#8221;. Ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u1ed9t t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n v\u00e0 vi\u1ec7c ch\u1ea5p nh\u1eadn r\u1ee7i ro \u0111\u00e3 khi\u1ebfn cho Amazon tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Ngu\u1ed3n:&nbsp;<\/strong>Doanh Nh\u00e2n Saigon<\/p>","protected":false},"featured_media":242,"template":"","chuyen-muc-tai-lieu":[27],"class_list":["post-241","tai-lieu","type-tai-lieu","status-publish","has-post-thumbnail","hentry","chuyen-muc-tai-lieu-quan-ly-lanh-dao"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu\/241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu"}],"about":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/types\/tai-lieu"}],"version-history":[{"count":0,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu\/241\/revisions"}],"wp:attachment":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=241"}],"wp:term":[{"taxonomy":"chuyen-muc-tai-lieu","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/chuyen-muc-tai-lieu?post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}