{"id":19044,"date":"2025-11-25T07:33:05","date_gmt":"2025-11-25T07:33:05","guid":{"rendered":"https:\/\/gemglobal.edu.vn\/?post_type=tai-lieu&#038;p=19044"},"modified":"2025-11-25T07:33:06","modified_gmt":"2025-11-25T07:33:06","slug":"phan-biet-data-driven-va-data-informed","status":"publish","type":"tai-lieu","link":"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/phan-biet-data-driven-va-data-informed\/","title":{"rendered":"Ph\u00e2n bi\u1ec7t Data-Driven v\u00e0 Data-Informed: Khi n\u00e0o d\u00f9ng t\u1eebng ph\u01b0\u01a1ng ph\u00e1p ra quy\u1ebft \u0111\u1ecbnh"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Data-driven v\u00e0 Data-informed l\u00e0 hai kh\u00e1i ni\u1ec7m th\u01b0\u1eddng b\u1ecb hi\u1ec3u nh\u1ea7m, d\u00f9 ch\u00fang quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch doanh nghi\u1ec7p khai th\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. Nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd v\u1eabn l\u00fang t\u00fang trong vi\u1ec7c ph\u00e2n bi\u1ec7t hai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn sai h\u01b0\u1edbng khi ph\u00e2n t\u00edch v\u00e0 tri\u1ec3n khai h\u00e0nh \u0111\u1ed9ng. C\u1ea3 hai \u0111\u1ec1u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, nh\u01b0ng m\u1ee9c \u0111\u1ed9 ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u v\u00e0 vai tr\u00f2 c\u1ee7a ph\u00e1n \u0111o\u00e1n con ng\u01b0\u1eddi l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u00e0i vi\u1ebft s\u1ebd l\u00e0m r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t d\u1ef1a tr\u00ean c\u00e1c ngu\u1ed3n nghi\u00ean c\u1ee9u uy t\u00edn, gi\u00fap b\u1ea1n tr\u00e1nh nh\u1eefng ng\u1ed9 nh\u1eadn ph\u1ed5 bi\u1ebfn. \u0110\u1ed3ng th\u1eddi, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 khi n\u00e0o n\u00ean \u01b0u ti\u00ean Data-driven v\u00e0 khi n\u00e0o Data-informed \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ra quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Phan-biet-Data-driven-va-Data-infor-1024x576.jpg\" alt=\"Ph\u00e2n bi\u1ec7t Data-Driven v\u00e0 Data-Informed\" class=\"wp-image-19045\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Phan-biet-Data-driven-va-Data-infor-1024x576.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Phan-biet-Data-driven-va-Data-infor-300x169.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Phan-biet-Data-driven-va-Data-infor-768x432.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Phan-biet-Data-driven-va-Data-infor-1536x864.jpg 1536w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Phan-biet-Data-driven-va-Data-infor-18x10.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Phan-biet-Data-driven-va-Data-infor.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6af64c2c81377\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #004f61;color:#004f61\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #004f61;color:#004f61\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" style='display:none' id=\"ez-toc-cssicon-toggle-item-6af64c2c81377\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/phan-biet-data-driven-va-data-informed\/#data-driven-decision-making-dddm-la-gi\" >Data-driven decision making (DDDM) l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/phan-biet-data-driven-va-data-informed\/#data-informed-decision-making-didm-la-gi\" >Data-informed decision making (DIDM) l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/phan-biet-data-driven-va-data-informed\/#phan-biet-data-driven-va-data-informed-diem-giong-va-khac\" >Ph\u00e2n bi\u1ec7t Data-Driven v\u00e0 Data-Informed: \u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/phan-biet-data-driven-va-data-informed\/#khi-nao-nen-dung-data-driven-va-khi-nao-nen-dung-data-informed\" >Khi n\u00e0o n\u00ean d\u00f9ng Data-Driven v\u00e0 khi n\u00e0o n\u00ean d\u00f9ng Data-Informed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/phan-biet-data-driven-va-data-informed\/#loi-ich-rui-ro-khi-ap-dung-data-driven-vao-doanh-nghiep\" >L\u1ee3i \u00edch &amp; r\u1ee7i ro khi \u00e1p d\u1ee5ng Data-Driven v\u00e0o doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/phan-biet-data-driven-va-data-informed\/#loi-ich-rui-ro-khi-ap-dung-data-informed-vao-doanh-nghiep\" >L\u1ee3i \u00edch &amp; r\u1ee7i ro khi \u00e1p d\u1ee5ng\u00a0Data-Informed\u00a0v\u00e0o doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/phan-biet-data-driven-va-data-informed\/#cach-tiep-can-can-bang-mo-hinh-ket-hop-data-driven-va-data-informed\" >C\u00e1ch ti\u1ebfp c\u1eadn c\u00e2n b\u1eb1ng: M\u00f4 h\u00ecnh k\u1ebft h\u1ee3p Data-Driven v\u00e0 Data-Informed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"data-driven-decision-making-dddm-la-gi\"><\/span><strong>Data-driven decision making (DDDM) l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data-driven l\u00e0 c\u00e1ch ra quy\u1ebft \u0111\u1ecbnh trong \u0111\u00f3 d\u1eef li\u1ec7u \u0111\u00f3ng vai tr\u00f2 \u201cng\u01b0\u1eddi c\u1ea7m l\u00e1i\u201d, c\u00f2n y\u1ebfu t\u1ed1 ph\u00e1n \u0111o\u00e1n con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u, m\u00f4 h\u00ecnh, thu\u1eadt to\u00e1n v\u00e0 c\u00e1c quy t\u1eafc r\u00f5 r\u00e0ng, gi\u00fap \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u00e1ch quan v\u00e0 nh\u1ea5t qu\u00e1n. Qu\u00e1 tr\u00ecnh th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u, sau \u0111\u00f3 ph\u00e2n t\u00edch \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, thay v\u00ec d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh hay kinh nghi\u1ec7m c\u00e1 nh\u00e2n. M\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Data-driven l\u00e0 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a: h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 \u0111\u01b0a ra g\u1ee3i \u00fd ho\u1eb7c th\u1eadm ch\u00ed th\u1ef1c thi quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 v\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng l\u1eb7p l\u1ea1i, n\u01a1i d\u1eef li\u1ec7u c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-driven-decision-making-DDDM-la-gi-1024x536.jpg\" alt=\"Data-driven decision making (DDDM) l\u00e0 g\u00ec?\" class=\"wp-image-19046\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-driven-decision-making-DDDM-la-gi-1024x536.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-driven-decision-making-DDDM-la-gi-300x157.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-driven-decision-making-DDDM-la-gi-768x402.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-driven-decision-making-DDDM-la-gi-18x9.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-driven-decision-making-DDDM-la-gi.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"data-informed-decision-making-didm-la-gi\"><\/span><strong>Data-informed decision making (DIDM) l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Data-informed l\u00e0 c\u00e1ch ra quy\u1ebft \u0111\u1ecbnh m\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, cung c\u1ea5p b\u1ed1i c\u1ea3nh v\u00e0 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn, nh\u01b0ng con ng\u01b0\u1eddi v\u1eabn gi\u1eef vai tr\u00f2 trung t\u00e2m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thay v\u00ec \u0111\u1ec3 d\u1eef li\u1ec7u \u201c\u00e1p \u0111\u1eb7t\u201d quy\u1ebft \u0111\u1ecbnh, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u1edbi kinh nghi\u1ec7m, tr\u1ef1c gi\u00e1c v\u00e0 \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n, gi\u00fap quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng v\u1eeba ch\u00ednh x\u00e1c v\u1eeba linh ho\u1ea1t. Qu\u00e1 tr\u00ecnh th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 r\u00fat ra insight, sau \u0111\u00f3 c\u00e2n nh\u1eafc b\u1ed1i c\u1ea3nh, m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh t\u00ednh kh\u00e1c tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Data-informed l\u00e0 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh theo t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf: d\u1eef li\u1ec7u tr\u1edf th\u00e0nh c\u1ed1 v\u1ea5n, gi\u00fap ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed5i m\u1edbi ho\u1eb7c ph\u1ee9c t\u1ea1p, n\u01a1i y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 b\u1ed1i c\u1ea3nh \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c t\u1ea1o ra k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-informed-decision-making-1024x536.jpg\" alt=\"Data-informed decision making (DIDM) l\u00e0 g\u00ec?\" class=\"wp-image-19047\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-informed-decision-making-1024x536.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-informed-decision-making-300x157.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-informed-decision-making-768x402.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-informed-decision-making-18x9.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Data-informed-decision-making.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"phan-biet-data-driven-va-data-informed-diem-giong-va-khac\"><\/span><strong>Ph\u00e2n bi\u1ec7t Data-Driven v\u00e0 Data-Informed: \u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o, c\u1ea7n hi\u1ec3u r\u00f5 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Data-driven v\u00e0 Data-informed. Ph\u1ea7n so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0m r\u00f5 c\u00e1ch d\u1eef li\u1ec7u v\u00e0 con ng\u01b0\u1eddi tham gia v\u00e0o t\u1eebng ph\u01b0\u01a1ng ph\u00e1p, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ti\u00eau ch\u00ed<\/strong>\u00a0<\/td><td><strong>Data-Driven<\/strong><\/td><td><strong>Data-Informed<\/strong><\/td><\/tr><tr><td><strong>Ngu\u1ed3n quy\u1ebft \u0111\u1ecbnh<\/strong><\/td><td>D\u1eef li\u1ec7u l\u00e0 trung t\u00e2m v\u00e0 chi ph\u1ed1i h\u1ea7u h\u1ebft c\u00e1c quy\u1ebft \u0111\u1ecbnh, d\u1ef1a tr\u00ean ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng, thu\u1eadt to\u00e1n ho\u1eb7c quy t\u1eafc r\u00f5 r\u00e0ng.<\/td><td>D\u1eef li\u1ec7u ch\u1ec9 l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 tham kh\u1ea3o, k\u1ebft h\u1ee3p v\u1edbi kinh nghi\u1ec7m, tr\u1ef1c gi\u00e1c v\u00e0 b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng quy\u1ebft \u0111\u1ecbnh.<\/td><\/tr><tr><td><strong>Lo\u1ea1i d\u1eef li\u1ec7u \u01b0u ti\u00ean<\/strong><\/td><td>Ch\u1ee7 y\u1ebfu d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng (quantitative), t\u1eadp trung v\u00e0o c\u00e1c con s\u1ed1, ch\u1ec9 s\u1ed1 v\u00e0 m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng.<\/td><td>K\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh (quantitative + qualitative) \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1.\u00a0<\/td><\/tr><tr><td><strong>T\u00ednh linh ho\u1ea1t \/ b\u1ed1i c\u1ea3nh<\/strong><\/td><td>\u00cdt linh ho\u1ea1t h\u01a1n; n\u1ebfu d\u1eef li\u1ec7u ch\u01b0a \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c kh\u00f4ng \u0111\u1ea1i di\u1ec7n, quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 b\u1ecb b\u00f3 bu\u1ed9c ho\u1eb7c sai l\u1ec7ch.<\/td><td>Linh ho\u1ea1t h\u01a1n; d\u1eef li\u1ec7u cung c\u1ea5p th\u00f4ng tin, nh\u01b0ng con ng\u01b0\u1eddi c\u00e2n nh\u1eafc b\u1ed1i c\u1ea3nh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 phi s\u1ed1 li\u1ec7u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.\u00a0<\/td><\/tr><tr><td><strong>T\u1ed1c \u0111\u1ed9 ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/td><td>Th\u01b0\u1eddng nhanh h\u01a1n, \u0111\u1eb7c bi\u1ec7t khi h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch v\u00e0 g\u1ee3i \u00fd c\u00e1c l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/td><td>C\u00f3 th\u1ec3 ch\u1eadm h\u01a1n v\u00ec c\u1ea7n th\u1ea3o lu\u1eadn, c\u00e2n nh\u1eafc d\u1eef li\u1ec7u c\u00f9ng c\u00e1c y\u1ebfu t\u1ed1 phi s\u1ed1 li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n.<\/td><\/tr><tr><td><strong>R\u1ee7i ro \/ h\u1ea1n ch\u1ebf\u00a0<\/strong><\/td><td>D\u1ec5 g\u1eb7p sai l\u1ea7m n\u1ebfu d\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c kh\u00f4ng \u0111\u1ea1i di\u1ec7n; quy\u1ebft \u0111\u1ecbnh ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o h\u1ec7 th\u1ed1ng.<\/td><td>Ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng ph\u00e1n \u0111o\u00e1n v\u00e0 kinh nghi\u1ec7m c\u1ee7a con ng\u01b0\u1eddi; n\u1ebfu kh\u00f4ng c\u00e2n b\u1eb1ng t\u1ed1t gi\u1eefa d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c gi\u00e1c, c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh thi\u1ebfu ch\u00ednh x\u00e1c.\u00a0<\/td><\/tr><tr><td><strong>Vai tr\u00f2 con ng\u01b0\u1eddi<\/strong><\/td><td>Vai tr\u00f2 h\u1ea1n ch\u1ebf; d\u1eef li\u1ec7u v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch \u201cn\u00f3i\u201d, con ng\u01b0\u1eddi ch\u1ee7 y\u1ebfu theo d\u00f5i ho\u1eb7c th\u1ef1c thi.<\/td><td>Vai tr\u00f2 trung t\u00e2m; d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3, nh\u01b0ng con ng\u01b0\u1eddi v\u1eabn l\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng, \u0111\u1ea3m b\u1ea3o s\u1ef1 linh ho\u1ea1t v\u00e0 to\u00e0n di\u1ec7n.\u00a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea3ng so s\u00e1nh tr\u00ean cho th\u1ea5y Data-driven ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1eadn h\u00e0nh, l\u1eb7p l\u1ea1i ho\u1eb7c n\u01a1i d\u1eef li\u1ec7u l\u1edbn, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, trong khi Data-informed th\u00edch h\u1ee3p v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed5i m\u1edbi ho\u1eb7c ph\u1ee9c t\u1ea1p, n\u01a1i y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 b\u1ed1i c\u1ea3nh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. Hi\u1ec3u \u0111\u00fang s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 bi\u1ebft l\u1ef1a ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh, c\u00e2n b\u1eb1ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c gi\u00e1c, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ebft qu\u1ea3 kinh doanh.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tr\u00edch ngu\u1ed3n: <a href=\"https:\/\/www.researchgate.net\/publication\/380653735_Decision_Making_in_the_Innovation_Process_Data-Driven_vs_Data-Informed\" target=\"_blank\" rel=\"noopener\">Research gate<\/a><\/em> <em>v\u00e0 b\u1ed5 dung th\u00eam m\u1ed9t s\u1ed1 ngu\u1ed3n uy t\u00edn kh\u00e1c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"khi-nao-nen-dung-data-driven-va-khi-nao-nen-dung-data-informed\"><\/span><strong>Khi n\u00e0o n\u00ean d\u00f9ng Data-Driven v\u00e0 khi n\u00e0o n\u00ean d\u00f9ng Data-Informed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa Data-driven v\u00e0 Data-informed kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o d\u1eef li\u1ec7u s\u1eb5n c\u00f3 m\u00e0 c\u00f2n d\u1ef1a tr\u00ean t\u00ednh ch\u1ea5t quy\u1ebft \u0111\u1ecbnh, m\u1ee5c ti\u00eau v\u00e0 b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u1eefng t\u00ecnh hu\u1ed1ng ph\u00f9 h\u1ee3p v\u1edbi Data-Driven:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy\u1ebft \u0111\u1ecbnh v\u1eadn h\u00e0nh l\u1eb7p l\u1ea1i ho\u1eb7c h\u1ec7 th\u1ed1ng h\u00f3a cao: Khi c\u00e1c quy tr\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, vi\u1ec7c d\u1ef1a v\u00e0o d\u1eef li\u1ec7u s\u1ebd gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c. D\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 cho ph\u00e9p x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1ee3i \u00fd ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh, gi\u1ea3m thi\u1ec3u sai s\u00f3t do c\u1ea3m t\u00ednh.\u00a0<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 KPI c\u1ee5 th\u1ec3: Nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ea7n \u0111o l\u01b0\u1eddng b\u1eb1ng con s\u1ed1, nh\u01b0 hi\u1ec7u su\u1ea5t s\u1ea3n xu\u1ea5t, doanh s\u1ed1, chi ph\u00ed v\u1eadn h\u00e0nh hay c\u00e1c ch\u1ec9 s\u1ed1 KPI kh\u00e1c, ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn Data-driven. D\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng \u1edf \u0111\u00e2y gi\u00fap \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u00e0 d\u1ec5 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.\u00a0<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c c\u00f3 h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u m\u1ea1nh: Khi doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao, vi\u1ec7c \u00e1p d\u1ee5ng Data-driven gi\u00fap ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n, d\u1ef1a tr\u00ean c\u00e1c ph\u00e2n t\u00edch c\u00f3 c\u01a1 s\u1edf, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro do ch\u1ee7 quan hay c\u1ea3m t\u00ednh.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00ean d\u00f9ng Data-Informed:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c \u0111\u1ed5i m\u1edbi: Khi c\u1ea7n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh, d\u1eef li\u1ec7u n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, k\u1ebft h\u1ee3p v\u1edbi tr\u1ef1c gi\u00e1c, insight \u0111\u1ecbnh t\u00ednh v\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf.\u00a0<\/li>\n\n\n\n<li>D\u1eef li\u1ec7u ch\u01b0a \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c b\u1ed1i c\u1ea3nh ph\u1ee9c t\u1ea1p: Trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p d\u1eef li\u1ec7u ch\u01b0a \u0111\u1ea7y \u0111\u1ee7, thi\u1ebfu c\u1ea5u tr\u00fac ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng, Data-informed cho ph\u00e9p c\u00e2n nh\u1eafc th\u00eam c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh t\u00ednh, b\u1ed1i c\u1ea3nh v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, gi\u00fap quy\u1ebft \u0111\u1ecbnh tr\u1edf n\u00ean to\u00e0n di\u1ec7n h\u01a1n.\u00a0<\/li>\n\n\n\n<li>C\u00e2n b\u1eb1ng d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m con ng\u01b0\u1eddi: Khi nhi\u1ec1u b\u00ean li\u00ean quan tham gia, Data-informed gi\u00fap k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u1edbi ph\u00e1n \u0111o\u00e1n chuy\u00ean m\u00f4n v\u00e0 tr\u1ef1c gi\u00e1c con ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u m\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c b\u00ean ch\u1ea5p nh\u1eadn.\u00a0<\/li>\n\n\n\n<li>Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a d\u1eef li\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m: Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thay v\u00ec \u0111\u1ec3 d\u1eef li\u1ec7u quy\u1ebft \u0111\u1ecbnh ho\u00e0n to\u00e0n. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng ra quy\u1ebft \u0111\u1ecbnh minh b\u1ea1ch, c\u00e2n b\u1eb1ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 con ng\u01b0\u1eddi, \u0111\u1ed3ng th\u1eddi t\u0103ng kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh b\u1ec1n v\u1eefng v\u00e0 s\u00e1ng t\u1ea1o.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Khi-nao-nen-dung-Data-Driven-va-khi-nao-nen-dung-Data-Informed-1024x430.jpg\" alt=\"Khi n\u00e0o n\u00ean d\u00f9ng Data-Driven v\u00e0 khi n\u00e0o n\u00ean d\u00f9ng Data-Informed\" class=\"wp-image-19049\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Khi-nao-nen-dung-Data-Driven-va-khi-nao-nen-dung-Data-Informed-1024x430.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Khi-nao-nen-dung-Data-Driven-va-khi-nao-nen-dung-Data-Informed-300x126.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Khi-nao-nen-dung-Data-Driven-va-khi-nao-nen-dung-Data-Informed-768x323.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Khi-nao-nen-dung-Data-Driven-va-khi-nao-nen-dung-Data-Informed-18x8.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Khi-nao-nen-dung-Data-Driven-va-khi-nao-nen-dung-Data-Informed.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"loi-ich-rui-ro-khi-ap-dung-data-driven-vao-doanh-nghiep\"><\/span><strong>L\u1ee3i \u00edch &amp; r\u1ee7i ro khi \u00e1p d\u1ee5ng Data-Driven v\u00e0o doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u1ee3i \u00edch khi \u00e1p d\u1ee5ng\u00a0Data-Driven v\u00e0o doanh nghi\u1ec7p\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng: Vi\u1ec7c d\u1ef1a v\u00e0o d\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch v\u00e0 g\u1ee3i \u00fd h\u00e0nh \u0111\u1ed9ng, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 gi\u1ea3m b\u1edbt c\u00e1c b\u01b0\u1edbc th\u1ee7 c\u00f4ng trong quy tr\u00ecnh v\u1eadn h\u00e0nh.\u00a0<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o t\u00ednh kh\u00e1ch quan: Quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch gi\u00fap gi\u1ea3m thi\u1ec3u \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u1ea3m t\u00ednh hay quan \u0111i\u1ec3m c\u00e1 nh\u00e2n, t\u1eeb \u0111\u00f3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady v\u00e0 nh\u1ea5t qu\u00e1n c\u1ee7a quy\u1ebft \u0111\u1ecbnh.\u00a0<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7: Khi k\u1ebft h\u1ee3p v\u1edbi thu\u1eadt to\u00e1n v\u00e0 c\u00f4ng ngh\u1ec7 AI, Data-Driven cho ph\u00e9p h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra c\u00e1c l\u1ef1a ch\u1ecdn, gi\u1ea3m sai s\u00f3t do con ng\u01b0\u1eddi v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/li>\n\n\n\n<li>T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh: Doanh nghi\u1ec7p \u00e1p d\u1ee5ng Data-Driven hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ea7u so v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u1ee7i ro khi \u00e1p d\u1ee5ng\u00a0Data-Driven v\u00e0o doanh nghi\u1ec7p\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1eef li\u1ec7u kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c sai l\u1ec7ch: N\u1ebfu d\u1eef li\u1ec7u thu th\u1eadp thi\u1ebfu ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng \u0111\u1ea1i di\u1ec7n, quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn sai l\u1ea7m nghi\u00eam tr\u1ecdng, ph\u1ea3n t\u00e1c d\u1ee5ng v\u1edbi m\u1ee5c ti\u00eau kinh doanh.\u00a0<\/li>\n\n\n\n<li>Thi\u1ebfu b\u1ed1i c\u1ea3nh v\u00e0 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi: Data-Driven t\u1eadp trung v\u00e0o s\u1ed1 li\u1ec7u, do \u0111\u00f3 d\u1ec5 b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 phi \u0111\u1ecbnh l\u01b0\u1ee3ng ho\u1eb7c \u00fd ngh\u0129a th\u1ef1c ti\u1ec5n \u0111\u1eb1ng sau d\u1eef li\u1ec7u, khi\u1ebfn quy\u1ebft \u0111\u1ecbnh thi\u1ebfu linh ho\u1ea1t.\u00a0<\/li>\n\n\n\n<li>Ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o h\u1ec7 th\u1ed1ng: Khi con ng\u01b0\u1eddi d\u1ef1a ho\u00e0n to\u00e0n v\u00e0o d\u1eef li\u1ec7u v\u00e0 thu\u1eadt to\u00e1n, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, ph\u00e1n \u0111o\u00e1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf s\u1ebd b\u1ecb gi\u1ea3m, l\u00e0m m\u1ea5t \u0111i t\u00ednh linh ho\u1ea1t trong qu\u1ea3n l\u00fd.\u00a0<\/li>\n\n\n\n<li>R\u1ee7i ro \u00e1p \u0111\u1eb7t d\u1eef li\u1ec7u: N\u1ebfu kh\u00f4ng c\u00e2n b\u1eb1ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, Data-Driven c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201c\u00e1p \u0111\u1eb7t s\u1ed1 li\u1ec7u\u201d, d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Driven-vao-doanh-nghiep-1024x536.jpg\" alt=\"L\u1ee3i \u00edch &amp; r\u1ee7i ro khi \u00e1p d\u1ee5ng Data-Driven v\u00e0o doanh nghi\u1ec7p\" class=\"wp-image-19050\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Driven-vao-doanh-nghiep-1024x536.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Driven-vao-doanh-nghiep-300x157.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Driven-vao-doanh-nghiep-768x402.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Driven-vao-doanh-nghiep-18x9.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Driven-vao-doanh-nghiep.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"loi-ich-rui-ro-khi-ap-dung-data-informed-vao-doanh-nghiep\"><\/span><strong>L\u1ee3i \u00edch &amp; r\u1ee7i ro khi \u00e1p d\u1ee5ng\u00a0Data-Informed\u00a0v\u00e0o doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u1ee3i \u00edch khi \u00e1p d\u1ee5ng\u00a0Data-Informed\u00a0v\u00e0o doanh nghi\u1ec7p<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e2n b\u1eb1ng d\u1eef li\u1ec7u v\u00e0 ph\u00e1n \u0111o\u00e1n con ng\u01b0\u1eddi: Ph\u01b0\u01a1ng ph\u00e1p Data-informed k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u1edbi kinh nghi\u1ec7m, tr\u1ef1c gi\u00e1c v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a con ng\u01b0\u1eddi, gi\u00fap ra quy\u1ebft \u0111\u1ecbnh to\u00e0n di\u1ec7n v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf.\u00a0<\/li>\n\n\n\n<li>Linh ho\u1ea1t trong m\u00f4i tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p: Khi m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i nhanh ho\u1eb7c c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eb1ng d\u1eef li\u1ec7u, Data-informed cho ph\u00e9p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, th\u1eed nghi\u1ec7m v\u00e0 th\u00edch \u1ee9ng m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng.\u00a0<\/li>\n\n\n\n<li>Khuy\u1ebfn kh\u00edch th\u1ea3o lu\u1eadn v\u00e0 tham v\u1ea5n: Vi\u1ec7c k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u1edbi \u00fd ki\u1ebfn v\u00e0 kinh nghi\u1ec7m c\u1ee7a c\u00e1c b\u00ean li\u00ean quan gi\u00fap th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh minh b\u1ea1ch, t\u0103ng s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 tr\u00e1ch nhi\u1ec7m trong t\u1ed5 ch\u1ee9c.\u00a0<\/li>\n\n\n\n<li>D\u1ec5 ch\u1ea5p nh\u1eadn \u0111\u1ed1i v\u1edbi c\u00e1c b\u00ean li\u00ean quan: Khi con ng\u01b0\u1eddi v\u1eabn \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m, c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean Data-informed th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn t\u1ed1t h\u01a1n, v\u00ec m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thay v\u00ec l\u00e0 \u201clu\u1eadt tuy\u1ec7t \u0111\u1ed1i\u201d.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u1ee7i ro khi \u00e1p d\u1ee5ng\u00a0Data-Informed\u00a0v\u00e0o doanh nghi\u1ec7p\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1eddi gian ra quy\u1ebft \u0111\u1ecbnh k\u00e9o d\u00e0i: Vi\u1ec7c k\u1ebft h\u1ee3p d\u1eef li\u1ec7u, ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh v\u00e0 tham kh\u1ea3o \u00fd ki\u1ebfn nhi\u1ec1u b\u00ean c\u00f3 th\u1ec3 l\u00e0m qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ch\u1eadm h\u01a1n so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p Data-driven.\u00a0<\/li>\n\n\n\n<li>Ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c con ng\u01b0\u1eddi: Ch\u1ea5t l\u01b0\u1ee3ng quy\u1ebft \u0111\u1ecbnh ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 n\u0103ng, kinh nghi\u1ec7m v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1n \u0111o\u00e1n c\u1ee7a ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh; n\u1ebfu thi\u1ebfu n\u0103ng l\u1ef1c, quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 sai l\u1ec7ch.\u00a0<\/li>\n\n\n\n<li>Nguy c\u01a1 b\u1ecf qua d\u1eef li\u1ec7u quan tr\u1ecdng: N\u1ebfu kh\u00f4ng c\u00f3 c\u01a1 ch\u1ebf c\u00e2n b\u1eb1ng t\u1ed1t, con ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u01b0u ti\u00ean c\u1ea3m t\u00ednh ho\u1eb7c kinh nghi\u1ec7m qu\u00e1 m\u1ee9c, d\u1eabn \u0111\u1ebfn vi\u1ec7c d\u1eef li\u1ec7u quan tr\u1ecdng b\u1ecb b\u1ecf qua.\u00a0<\/li>\n\n\n\n<li>Kh\u00f3 chu\u1ea9n h\u00f3a quy\u1ebft \u0111\u1ecbnh: M\u1ed7i quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 c\u1ea7n c\u00e2n nh\u1eafc ri\u00eang bi\u1ec7t v\u00e0 d\u1ef1a nhi\u1ec1u v\u00e0o b\u1ed1i c\u1ea3nh, khi\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp quy tr\u00ecnh ti\u00eau chu\u1ea9n h\u00f3a cho to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Informed-vao-doanh-nghiep-1024x536.jpg\" alt=\"L\u1ee3i \u00edch &amp; r\u1ee7i ro khi \u00e1p d\u1ee5ng\u00a0Data-Informed\u00a0v\u00e0o doanh nghi\u1ec7p\" class=\"wp-image-19051\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Informed-vao-doanh-nghiep-1024x536.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Informed-vao-doanh-nghiep-300x157.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Informed-vao-doanh-nghiep-768x402.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Informed-vao-doanh-nghiep-18x9.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Loi-ich-rui-ro-khi-ap-dung-Data-Informed-vao-doanh-nghiep.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cach-tiep-can-can-bang-mo-hinh-ket-hop-data-driven-va-data-informed\"><\/span><strong>C\u00e1ch ti\u1ebfp c\u1eadn c\u00e2n b\u1eb1ng: M\u00f4 h\u00ecnh k\u1ebft h\u1ee3p Data-Driven v\u00e0 Data-Informed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f9y theo m\u00f4 h\u00ecnh doanh nghi\u1ec7p m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 ch\u1ecdn m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p. Tuy nhi\u00ean \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong ra quy\u1ebft \u0111\u1ecbnh, c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i n\u00ean \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p, v\u1eeba t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u (Data-driven) v\u1eeba duy tr\u00ec vai tr\u00f2 quan tr\u1ecdng c\u1ee7a con ng\u01b0\u1eddi (Data-informed).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>X\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c d\u1eef li\u1ec7u c\u01a1 b\u1ea3n (Data Literacy)\u00a0<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00fang c\u00e1ch s\u1ebd gi\u00fap c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n. \u0110\u00e2y c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u1ea3 \u0111\u1ed9i ng\u0169 c\u00f9ng t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch th\u00f4ng minh.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e0o t\u1ea1o nh\u00e2n s\u1ef1: Cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng cho l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean v\u1ec1 c\u00e1ch ph\u00e2n t\u00edch, di\u1ec5n gi\u1ea3i v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u. Khi \u0111\u1ed9i ng\u0169 n\u1eafm v\u1eefng k\u1ef9 n\u0103ng n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh.\u00a0<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u chu\u1ea9n: X\u00e2y d\u1ef1ng quy tr\u00ecnh thu th\u1eadp, l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ed3ng b\u1ed9, \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u s\u1ea1ch, \u0111\u1ea7y \u0111\u1ee7, d\u1ec5 truy c\u1eadp v\u00e0 \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt. H\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u v\u1eefng ch\u1eafc l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 m\u1ecdi quy\u1ebft \u0111\u1ecbnh Data-driven hay Data-informed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3.\u00a0<\/li>\n\n\n\n<li>Khai th\u00e1c insight t\u1eeb d\u1eef li\u1ec7u: N\u00e2ng cao n\u0103ng l\u1ef1c d\u1eef li\u1ec7u gi\u00fap t\u1ed5 ch\u1ee9c kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thu th\u1eadp s\u1ed1 li\u1ec7u, m\u00e0 c\u00f2n bi\u1ebft c\u00e1ch chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00e0nh insight c\u00f3 gi\u00e1 tr\u1ecb, ph\u1ee5c v\u1ee5 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Khi c\u1ea3 \u0111\u1ed9i ng\u0169 \u0111\u1ec1u th\u00e0nh th\u1ea1o d\u1eef li\u1ec7u, m\u1ecdi quy\u1ebft \u0111\u1ecbnh s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 doanh nghi\u1ec7p v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 h\u01a1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u1ea5u tr\u00fac<\/strong>\u00a0<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh r\u00f5 r\u00e0ng s\u1ebd gi\u00fap m\u1ecdi ng\u01b0\u1eddi trong doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro do c\u1ea3m t\u00ednh hay thi\u1ebfu th\u00f4ng tin.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u1ea5u tr\u00fac: V\u00ed d\u1ee5 nh\u01b0 m\u00f4 h\u00ecnh BADIR, g\u1ed3m c\u00e1c b\u01b0\u1edbc: x\u00e1c \u0111\u1ecbnh c\u00e2u h\u1ecfi \u0111\u00fang, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, ki\u1ec3m tra gi\u1ea3 thuy\u1ebft, r\u00fat ra khuy\u1ebfn ngh\u1ecb v\u00e0 tri\u1ec3n khai h\u00e0nh \u0111\u1ed9ng. Quy tr\u00ecnh n\u00e0y gi\u00fap chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb s\u1ed1 li\u1ec7u th\u00f4 th\u00e0nh th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, ph\u1ee5c v\u1ee5 cho c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u1eadn h\u00e0nh.\u00a0<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf c\u00e1c \u201cdecision gate\u201d: \u0110\u1eb7t c\u00e1c \u0111i\u1ec3m ki\u1ec3m so\u00e1t \u1edf nh\u1eefng giai \u0111o\u1ea1n quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c d\u1ef1 \u00e1n \u0111\u1ed5i m\u1edbi, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng m\u00e0 c\u00f2n c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh t\u00ednh, b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/li>\n\n\n\n<li>Duy tr\u00ec vai tr\u00f2 con ng\u01b0\u1eddi: Quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac gi\u00fap c\u00e2n b\u1eb1ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 ph\u00e1n \u0111o\u00e1n, kinh nghi\u1ec7m c\u1ee7a con ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u1eeba ch\u00ednh x\u00e1c v\u1ec1 m\u1eb7t s\u1ed1 li\u1ec7u, v\u1eeba linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n v\u00e0 b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Khi doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh theo quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac, m\u1ecdi b\u01b0\u1edbc tr\u1edf n\u00ean minh b\u1ea1ch, d\u1ec5 theo d\u00f5i v\u00e0 k\u1ebft qu\u1ea3 \u0111\u00e1ng tin c\u1eady h\u01a1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a Data-Informed<\/strong>\u00a0<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">X\u00e2y d\u1ef1ng v\u0103n h\u00f3a s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00fang c\u00e1ch gi\u00fap doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a gi\u00e1 tr\u1ecb t\u1eeb d\u1eef li\u1ec7u. M\u1ed9t m\u00f4i tr\u01b0\u1eddng Data-Informed c\u00f2n gi\u00fap nh\u00e2n vi\u00ean v\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Khuy\u1ebfn kh\u00edch th\u1ea3o lu\u1eadn d\u1eef li\u1ec7u k\u1ebft h\u1ee3p tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf: D\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 \u201clu\u1eadt tuy\u1ec7t \u0111\u1ed1i\u201d, m\u00e0 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng trao \u0111\u1ed5i, ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean insight t\u1eeb d\u1eef li\u1ec7u l\u1eabn kinh nghi\u1ec7m th\u1ef1c t\u1ebf.\u00a0<\/li>\n\n\n\n<li>Trao quy\u1ec1n cho con ng\u01b0\u1eddi: Ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng v\u1eabn gi\u1eef vai tr\u00f2 trung t\u00e2m, c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c hi\u1ec7u ch\u1ec9nh quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean tr\u1ef1c gi\u00e1c, kinh nghi\u1ec7m v\u00e0 b\u1ed1i c\u1ea3nh th\u1ef1c ti\u1ec5n, \u0111\u1ea3m b\u1ea3o quy\u1ebft \u0111\u1ecbnh v\u1eeba ch\u00ednh x\u00e1c v\u1eeba linh ho\u1ea1t.\u00a0<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c: Sau m\u1ed7i quy\u1ebft \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c c\u1ea7n xem x\u00e9t k\u1ebft qu\u1ea3, r\u00fat kinh nghi\u1ec7m v\u00e0 c\u1ea3i thi\u1ec7n quy tr\u00ecnh ho\u1eb7c c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Vi\u1ec7c n\u00e0y gi\u00fap c\u00e1c quy\u1ebft \u0111\u1ecbnh sau ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u01a1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Khi v\u0103n h\u00f3a Data-Informed \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ed3ng b\u1ed9, m\u1ecdi quy\u1ebft \u0111\u1ecbnh s\u1ebd c\u00e2n b\u1eb1ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 con ng\u01b0\u1eddi, t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng v\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong t\u1ed5 ch\u1ee9c.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>K\u1ebft h\u1ee3p ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng (Qualitative + Quantitative)\u00a0<\/strong><\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c k\u1ebft h\u1ee3p Data-driven v\u00e0 Data-informed gi\u00fap doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh to\u00e0n di\u1ec7n, v\u1eeba ch\u00ednh x\u00e1c v\u1eeba linh ho\u1ea1t.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1eaft \u0111\u1ea7u b\u1eb1ng d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh: Tr\u01b0\u1edbc khi tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n \u0111\u1ed5i m\u1edbi ho\u1eb7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, n\u00ean thu th\u1eadp insight \u0111\u1ecbnh t\u00ednh th\u00f4ng qua ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng, kh\u1ea3o s\u00e1t, focus group ho\u1eb7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap n\u1eafm r\u00f5 nhu c\u1ea7u, k\u1ef3 v\u1ecdng v\u00e0 b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf m\u00e0 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u01b0a th\u1ec3 hi\u1ec7n h\u1ebft.\u00a0<\/li>\n\n\n\n<li>X\u00e1c nh\u1eadn v\u00e0 t\u1ed1i \u01b0u b\u1eb1ng d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng: Sau khi c\u00f3 insight \u0111\u1ecbnh t\u00ednh, \u00e1p d\u1ee5ng ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, x\u00e1c nh\u1eadn v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c gi\u1ea3i ph\u00e1p. D\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng gi\u00fap \u0111\u1ea3m b\u1ea3o quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u, t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 t\u00ednh kh\u00e1ch quan c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn.\u00a0<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o d\u1eef li\u1ec7u h\u1ed7n h\u1ee3p: K\u1ebft h\u1ee3p ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u v\u1edbi storytelling, tr\u1ef1c quan h\u00f3a v\u00e0 minh h\u1ecda c\u00e1c insight, gi\u00fap th\u00f4ng tin tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng cho ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh. H\u1ec7 th\u1ed1ng n\u00e0y h\u1ed7 tr\u1ee3 c\u1ea3 Data-driven decision making v\u00e0 Data-informed decision making, gi\u00fap c\u00e2n b\u1eb1ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 ph\u00e1n \u0111o\u00e1n con ng\u01b0\u1eddi.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p linh ho\u1ea1t d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ra quy\u1ebft \u0111\u1ecbnh to\u00e0n di\u1ec7n, gi\u1ea3m r\u1ee7i ro v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Mo-hinh-ket-hop-Data-Driven-va-Data-Informed-1024x536.jpg\" alt=\"M\u00f4 h\u00ecnh k\u1ebft h\u1ee3p Data-Driven v\u00e0 Data-Informed\" class=\"wp-image-19052\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Mo-hinh-ket-hop-Data-Driven-va-Data-Informed-1024x536.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Mo-hinh-ket-hop-Data-Driven-va-Data-Informed-300x157.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Mo-hinh-ket-hop-Data-Driven-va-Data-Informed-768x402.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Mo-hinh-ket-hop-Data-Driven-va-Data-Informed-18x9.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/11\/Mo-hinh-ket-hop-Data-Driven-va-Data-Informed.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Data-driven v\u00e0 Data-informed l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. Data-driven \u01b0u ti\u00ean d\u1eef li\u1ec7u l\u00e0m trung t\u00e2m, th\u00edch h\u1ee3p v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1eadn h\u00e0nh l\u1eb7p l\u1ea1i v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, trong khi Data-informed k\u1ebft h\u1ee3p d\u1eef li\u1ec7u v\u1edbi ph\u00e1n \u0111o\u00e1n con ng\u01b0\u1eddi v\u00e0 b\u1ed1i c\u1ea3nh, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c \u0111\u1ed5i m\u1edbi. L\u00e3nh \u0111\u1ea1o c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 khi n\u00e0o s\u1eed d\u1ee5ng t\u1eebng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a d\u1eef li\u1ec7u (data culture) trong t\u1ed5 ch\u1ee9c \u0111\u1ec3 m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u1eeba d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, v\u1eeba t\u1eadn d\u1ee5ng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n. Vi\u1ec7c thi\u1ebft l\u1eadp quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00e2n b\u1eb1ng gi\u1eefa d\u1eef li\u1ec7u v\u00e0 con ng\u01b0\u1eddi s\u1ebd gi\u00fap t\u1ed5 ch\u1ee9c linh ho\u1ea1t, gi\u1ea3m r\u1ee7i ro v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3. Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a, \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh quy\u1ebft \u0111\u1ecbnh k\u1ebft h\u1ee3p n\u00e0y s\u1ebd t\u1ea1o ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh, b\u1ec1n v\u1eefng v\u00e0 mang t\u00ednh \u0111\u1ed5i m\u1edbi cao.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">XEM TH\u00caM C\u00c1C CH\u01af\u01a0NG TR\u00ccNH \u0110\u00c0O T\u1ea0O C\u1ee6A GEM GLOBAL: <a href=\"https:\/\/gemglobal.edu.vn\/en\/lich-khai-giang-tong-hop\/\">T\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":19046,"template":"","chuyen-muc-tai-lieu":[25,27],"class_list":["post-19044","tai-lieu","type-tai-lieu","status-publish","has-post-thumbnail","hentry","chuyen-muc-tai-lieu-ly-thuyet-quan-tri","chuyen-muc-tai-lieu-quan-ly-lanh-dao"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu\/19044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu"}],"about":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/types\/tai-lieu"}],"version-history":[{"count":1,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu\/19044\/revisions"}],"predecessor-version":[{"id":19054,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu\/19044\/revisions\/19054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media\/19046"}],"wp:attachment":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=19044"}],"wp:term":[{"taxonomy":"chuyen-muc-tai-lieu","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/chuyen-muc-tai-lieu?post=19044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}