{"id":16171,"date":"2025-08-13T08:10:44","date_gmt":"2025-08-13T08:10:44","guid":{"rendered":"https:\/\/gemglobal.edu.vn\/?post_type=tai-lieu&#038;p=16171"},"modified":"2025-10-10T03:55:02","modified_gmt":"2025-10-10T03:55:02","slug":"ung-dung-ai-trong-kinh-doanh-khi-con-so-ke-cau-chuyen-thanh-cong","status":"publish","type":"tai-lieu","link":"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/ung-dung-ai-trong-kinh-doanh-khi-con-so-ke-cau-chuyen-thanh-cong\/","title":{"rendered":"\u1ee8ng d\u1ee5ng AI trong kinh doanh: Khi con s\u1ed1 k\u1ec3 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p class=\"wp-block-paragraph\">T\u00ecm hi\u1ec3u c\u00e1ch AI trong kinh doanh \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p v\u00e0 c\u00e1ch c\u00e1c l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 b\u1eaft k\u1ecbp l\u0129nh v\u1ef1c \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00e1nh c\u00f4ng ngh\u1ec7 Generative AI (GenAI), \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 ch\u01b0a t\u1eebng c\u00f3. Khi c\u00e1c gi\u1ea3i ph\u00e1p AI ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, ch\u00fang \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. Ch\u1ec9 trong m\u1ed9t th\u1eddi gian ng\u1eafn, hi\u1ec3u bi\u1ebft v\u00e0 t\u01b0 duy v\u1ec1 AI \u0111\u00e3 tr\u1edf th\u00e0nh n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i m\u00e0 m\u1ecdi nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n s\u1edf h\u1eefu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n li\u00ean t\u1ee5c c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c&nbsp;v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a AI, \u0111\u1ed3ng th\u1eddi l\u00e0m m\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh khi nh\u1eefng \u1ee9ng d\u1ee5ng m\u1edbi li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n. Quan tr\u1ecdng h\u01a1n, h\u1ecd c\u1ea7n s\u1ef1 t\u1ec9nh t\u00e1o v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n \u0111\u1ecbnh gi\u1eefa gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n c\u1ee7a AI v\u00e0 nh\u1eefng xu h\u01b0\u1edbng ch\u1ec9 mang t\u00ednh c\u01b0\u1eddng \u0111i\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 doanh nghi\u1ec7p s\u1ebd v\u1eabn b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi c\u00f4ng ngh\u1ec7 l\u1ed7i th\u1eddi; s\u1ed1 kh\u00e1c l\u1ea1i l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng d\u1ef1 \u00e1n AI kh\u00f4ng mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u s\u1ebd l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb bi\u1ebft t\u00ecm ra con \u0111\u01b0\u1eddng c\u00e2n b\u1eb1ng &#8211; t\u1eadn d\u1ee5ng AI nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 then ch\u1ed1t \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-02-1024x697.jpg\" alt=\"\u1ee8ng d\u1ee5ng AI trong kinh doanh. Khi con s\u1ed1 k\u1ec3 c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng\" class=\"wp-image-16180\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-02-1024x697.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-02-300x204.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-02-768x523.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-02-18x12.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-02.jpg 1066w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6af65168e5670\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #004f61;color:#004f61\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #004f61;color:#004f61\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" style='display:none' id=\"ez-toc-cssicon-toggle-item-6af65168e5670\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/ung-dung-ai-trong-kinh-doanh-khi-con-so-ke-cau-chuyen-thanh-cong\/#ai-la-gi-va-tai-sao-ai-lai-quan-trong-voi-doanh-nghiep\" >AI l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao AI l\u1ea1i quan tr\u1ecdng v\u1edbi Doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/ung-dung-ai-trong-kinh-doanh-khi-con-so-ke-cau-chuyen-thanh-cong\/#nhung-thach-thuc-va-co-hoi-khi-trien-khai-ai-trong-kinh-doanh\" >Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i khi tri\u1ec3n khai AI trong kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/ung-dung-ai-trong-kinh-doanh-khi-con-so-ke-cau-chuyen-thanh-cong\/#nhieu-khu-vuc-lanh-tho-cung-dang-day-manh-chuyen-doi-ai\" >Nhi\u1ec1u khu v\u1ef1c, l\u00e3nh th\u1ed5 c\u0169ng \u0111ang \u0111\u1ea9y m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/ung-dung-ai-trong-kinh-doanh-khi-con-so-ke-cau-chuyen-thanh-cong\/#cac-doanh-nghiep-su-dung-generative-ai-nhu-the-nao-%e2%80%93-mot-so-so-lieu-tieu-bieu\" >C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng Generative AI nh\u01b0 th\u1ebf n\u00e0o? &#8211; M\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u ti\u00eau bi\u1ec3u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/ung-dung-ai-trong-kinh-doanh-khi-con-so-ke-cau-chuyen-thanh-cong\/#tim-hieu-sau-hon-ve-vai-tro-cua-ai-trong-kinh-doanh-thong-qua-cac-khoa-hoc-danh-cho-lanh-dao\" >T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 vai tr\u00f2 c\u1ee7a AI trong kinh doanh th\u00f4ng qua c\u00e1c kh\u00f3a h\u1ecdc d\u00e0nh cho l\u00e3nh \u0111\u1ea1o.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ai-la-gi-va-tai-sao-ai-lai-quan-trong-voi-doanh-nghiep\"><\/span><strong>AI l\u00e0 g\u00ec? V\u00e0 t\u1ea1i sao AI l\u1ea1i quan tr\u1ecdng v\u1edbi Doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI l\u00e0 t\u00ean g\u1ecdi chung cho nhi\u1ec1u lo\u1ea1i h\u1ec7 th\u1ed1ng v\u00e0 c\u00f4ng ngh\u1ec7 kh\u00e1c nhau xu\u1ea5t hi\u1ec7n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. D\u00f9 h\u00ecnh th\u1ee9c c\u00f3 kh\u00e1c nhau, t\u1ea5t c\u1ea3 \u0111\u1ec1u d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc chung: s\u1eed d\u1ee5ng v\u00e0 ph\u00e2n t\u00edch m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, m\u1ed9t s\u1ed1 nh\u00f3m c\u00f4ng ngh\u1ec7 AI n\u1ed5i b\u1eadt v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generative AI (GenAI) v\u00e0 Large Language Models (LLM): C\u00e1c m\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung m\u1edbi d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng kh\u00e1c, d\u1ef1a tr\u00ean kho d\u1eef li\u1ec7u hu\u1ea5n luy\u1ec7n kh\u1ed5ng l\u1ed3, nh\u1eb1m ph\u1ea3n h\u1ed3i c\u00e1c y\u00eau c\u1ea7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li>Machine Learning (ML), Deep Learning v\u00e0 Advanced Analytics: \u0110\u00e2y l\u00e0 nh\u1eefng thu\u1eadt to\u00e1n ph\u00e2n t\u00edch kinh doanh m\u1ea1nh m\u1ebd, c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd v\u00e0 di\u1ec5n gi\u1ea3i t\u1eadp h\u1ee3p d\u1eef li\u1ec7u l\u1edbn, \u0111a d\u1ea1ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin v\u00e0 gi\u1ea3i ph\u00e1p mang t\u00ednh h\u00e0nh \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nhi\u1ec1u n\u0103m qua, c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1ef1a tr\u00ean AI v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 GenAI nh\u01b0 chatbot ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, th\u1ebf h\u1ec7 AI m\u1edbi \u0111ang mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i ho\u00e0n to\u00e0n kh\u00e1c, gi\u00fap doanh nghi\u1ec7p l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a th\u1ec3. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh: nh\u1eefng t\u1ed5 ch\u1ee9c s\u1edbm n\u1eafm b\u1eaft v\u00e0 \u00e1p d\u1ee5ng nhanh c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ebd v\u01b0\u1ee3t l\u00ean, trong khi nh\u1eefng \u0111\u01a1n v\u1ecb ch\u1eadm ch\u00e2n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng ti\u00ean ti\u1ebfn c\u1ee7a AI trong kinh doanh, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng<\/strong> so v\u1edbi quy tr\u00ecnh ho\u00e0n to\u00e0n th\u1ee7 c\u00f4ng.&nbsp;<\/li>\n\n\n\n<li><strong>Tinh g\u1ecdn quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/strong>, gi\u00fap nh\u00e2n vi\u00ean ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng h\u01a1n.<\/li>\n\n\n\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a c\u00f4ng ngh\u1ec7 d\u1ecbch v\u1ee5<\/strong> nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c s\u1ebd t\u00edch h\u1ee3p <a href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/top-10-cong-cu-ai-huu-ich-cho-doanh-nghiep\/\">c\u00f4ng c\u1ee5 AI<\/a> v\u00e0o quy tr\u00ecnh hi\u1ec7n t\u1ea1i, t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng b\u1eb1ng c\u00e1c thu\u1eadt to\u00e1n GenAI m\u1ea1nh m\u1ebd. S\u1ed1 kh\u00e1c s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng b\u1edfi kh\u1ea3 n\u0103ng t\u00ednh to\u00e1n ph\u1ee9c t\u1ea1p v\u01b0\u1ee3t xa c\u00e1c h\u1ec7 th\u1ed1ng c\u0169, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh doanh m\u1edbi v\u00e0 ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec th\u1ebf, GEM Global kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u nh\u1eefng c\u00f4ng ngh\u1ec7 AI ti\u00ean ti\u1ebfn nh\u1ea5t, nh\u1eb1m gi\u00fap doanh nghi\u1ec7p b\u1ee9t ph\u00e1 v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng: <a href=\"https:\/\/gemglobal.edu.vn\/en\/lich-khai-giang-tong-hop\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/gemglobal.edu.vn\/lich-khai-giang-tong-hop\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-1-1024x550.jpg\" alt=\"T\u1ea1i sao AI l\u1ea1i quan tr\u1ecdng v\u1edbi Doanh nghi\u1ec7p\" class=\"wp-image-17132\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-1-1024x550.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-1-300x161.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-1-768x412.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-1-18x10.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"nhung-thach-thuc-va-co-hoi-khi-trien-khai-ai-trong-kinh-doanh\"><\/span><strong>Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i khi tri\u1ec3n khai AI trong kinh doanh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau \u0111ang nhanh ch\u00f3ng h\u1ecdc h\u1ecfi k\u1ef9 n\u0103ng v\u1ec1 AI. H\u1ecd l\u00e0m \u0111i\u1ec1u n\u00e0y v\u00ec hi\u1ec3u r\u1eb1ng, n\u1ebfu \u1ee9ng d\u1ee5ng \u0111\u00fang c\u00e1ch, c\u00f4ng ngh\u1ec7 AI m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn cho c\u1ea3 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng l\u1ee3i th\u1ebf n\u1ed5i b\u1eadt khi doanh nghi\u1ec7p <a href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/ung-dung-ai-trong-doanh-nghiep-tu-ly-thuyet-den-thuc-tien\/\">\u1ee9ng d\u1ee5ng AI<\/a> hi\u1ec7u qu\u1ea3 bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e2ng t\u1ea7m ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c<\/strong> v\u1edbi \u0111\u1ed9 s\u00e2u v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c v\u01b0\u1ee3t tr\u1ed9i, d\u1ef1a tr\u00ean c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn v\u00e0 \u0111a d\u1ea1ng, \u0111i\u1ec1u m\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 x\u1eed l\u00fd.<\/li>\n\n\n\n<li><strong>\u0110\u1ea9y nhanh v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ra quy\u1ebft \u0111\u1ecbnh<\/strong>, nh\u1edd kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u00e2u h\u1ecfi ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean th\u00e0nh th\u00f4ng tin h\u1eefu \u00edch th\u00f4ng qua GenAI.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>, v\u1edbi ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng, ch\u00ednh x\u00e1c v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n\n\n\n<li><strong>Gia t\u0103ng n\u0103ng su\u1ea5t \u1edf c\u1ea3 c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n l\u1eabn t\u1ed5 ch\u1ee9c<\/strong>, nh\u1edd t\u1ef1 \u0111\u1ed9ng h\u00f3a th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t nhi\u00ean, ngay c\u1ea3 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 \u0111\u1ea7y h\u1ee9a h\u1eb9n nh\u1ea5t c\u0169ng \u0111i k\u00e8m v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c, h\u1ea1n ch\u1ebf v\u00e0 r\u00e0o c\u1ea3n c\u1ea7n v\u01b0\u1ee3t qua. Kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 ph\u00e2n \u0111\u1ecbnh gi\u1eefa doanh nghi\u1ec7p khai th\u00e1c AI hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 k\u00e9m hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p c\u1ea7n v\u01b0\u1ee3t qua khi <a href=\"https:\/\/gemglobal.edu.vn\/en\/tai-lieu\/ung-dung-ai-trong-doanh-nghiep-tu-ly-thuyet-den-thuc-tien\/\">\u1ee9ng d\u1ee5ng AI<\/a> bao g\u1ed3m:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u r\u00f5 v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c<\/strong> li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd v\u00e0 \u0111\u1ea1o \u0111\u1ee9c, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 b\u1ea3n quy\u1ec1n trong qu\u00e1 tr\u00ecnh hu\u1ea5n luy\u1ec7n thu\u1eadt to\u00e1n AI.<\/li>\n\n\n\n<li><strong>\u0110\u00e1p \u1ee9ng y\u00eau c\u1ea7u h\u1ea1 t\u1ea7ng t\u00ednh to\u00e1n cao<\/strong>, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u l\u1edbn, hi\u1ec7n \u0111\u1ea1i ho\u1eb7c mua th\u00eam t\u00e0i nguy\u00ean \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.<\/li>\n\n\n\n<li><strong>X\u1eed l\u00fd s\u1ef1 \u201cth\u1ed5i ph\u1ed3ng\u201d v\u00e0 qu\u1ea3ng b\u00e1 qu\u00e1 m\u1ee9c<\/strong> t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p AI, v\u1ed1n c\u00f3 th\u1ec3 che m\u1edd gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n ho\u1eb7c \u0111\u01b0a ra nh\u1eefng cam k\u1ebft v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7.<\/li>\n\n\n\n<li><strong>\u0110\u00e0o t\u1ea1o v\u00e0 n\u00e2ng cao k\u1ef9 n\u0103ng<\/strong> cho nh\u00e2n vi\u00ean \u1edf m\u1ecdi c\u1ea5p b\u1eadc, nh\u1eb1m \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 th\u1ec3 khai th\u00e1c AI m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Doanh nghi\u1ec7p c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c AI r\u00f5 r\u00e0ng v\u00e0 to\u00e0n di\u1ec7n s\u1ebd v\u1eeba t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c h\u1ebft s\u1ee9c m\u1ea1nh c\u1ee7a AI, v\u1eeba ki\u1ec3m so\u00e1t t\u1ed1t nh\u1eefng r\u1ee7i ro khi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y. C\u00e1c k\u1ebf ho\u1ea1ch \u0111\u00f3 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c tr\u1ecdng y\u1ebfu nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c AI t\u1ed5ng th\u1ec3, g\u1eafn ch\u1eb7t v\u1edbi k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n chung c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Nhu c\u1ea7u c\u00f4ng ngh\u1ec7 v\u00e0 ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0.<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c \u0111\u1ed9i ng\u0169.<\/li>\n\n\n\n<li>H\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u, qu\u1ea3n tr\u1ecb v\u00e0 b\u1ea3o m\u1eadt th\u00f4ng tin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o d\u00e0nh th\u1eddi gian nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 n\u00f3i chung v\u00e0 AI n\u00f3i ri\u00eang s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u1edbn trong vi\u1ec7c ki\u1ebfn t\u1ea1o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"571\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-04.jpg\" alt=\"AI v\u00e0 Th\u00e1ch th\u1ee9c, c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p\" class=\"wp-image-16182\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-04.jpg 900w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-04-300x190.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-04-768x487.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-04-18x12.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"nhieu-khu-vuc-lanh-tho-cung-dang-day-manh-chuyen-doi-ai\"><\/span><strong>Nhi\u1ec1u khu v\u1ef1c, l\u00e3nh th\u1ed5 c\u0169ng \u0111ang \u0111\u1ea9y m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong kinh doanh mang l\u1ea1i gi\u00e1 tr\u1ecb r\u00f5 r\u1ec7t, t\u1eeb n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh \u0111\u1ebfn m\u1edf ra nh\u1eefng m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1. C\u00e1c qu\u1ed1c gia ti\u00ean phong trong nghi\u00ean c\u1ee9u v\u00e0 tri\u1ec3n khai AI s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh h\u00ecnh b\u1ee9c tranh c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u, m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 s\u1ee9c m\u1ea1nh c\u1ea1nh tranh c\u1ee7a n\u1ec1n kinh t\u1ebf. Hi\u1ec7n nay, M\u1ef9 v\u00e0 Trung Qu\u1ed1c v\u1eabn \u0111ang d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 quy m\u00f4 \u1ee9ng d\u1ee5ng AI, trong khi d\u1eef li\u1ec7u t\u1eeb IBM v\u00e0 Capgemini cho th\u1ea5y m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi AI \u0111ang gia t\u0103ng nhanh ch\u00f3ng tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">X\u00e9t theo quy m\u00f4 t\u1ed5 ch\u1ee9c, m\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng AI c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Doanh nghi\u1ec7p nh\u1ecf (d\u01b0\u1edbi 100 nh\u00e2n s\u1ef1):<\/strong> AI ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u1eddi gian, t\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p SaaS ho\u1eb7c API \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 \u0111\u01a1n gi\u1ea3n, l\u1eb7p l\u1ea1i nh\u01b0 chatbot ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hay t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li><strong>Doanh nghi\u1ec7p v\u1eeba (100\u2013300 nh\u00e2n s\u1ef1):<\/strong> B\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh \u0111\u1ed9i ng\u0169 AI n\u1ed9i b\u1ed9 ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p t\u00f9y ch\u1ec9nh, t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u quy tr\u00ecnh, ra quy\u1ebft \u0111\u1ecbnh v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00e1c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn g\u1ed3m ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung.<\/li>\n\n\n\n<li><strong>Doanh nghi\u1ec7p l\u1edbn (tr\u00ean 300 nh\u00e2n s\u1ef1):<\/strong> L\u00e0 nh\u00f3m ti\u00ean phong v\u00e0 d\u1eabn d\u1eaft c\u00e1c b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 trong AI. H\u1ecd x\u00e2y d\u1ef1ng ph\u00f2ng ban AI chuy\u00ean bi\u1ec7t, thu h\u00fat nh\u00e2n s\u1ef1 c\u1ea5p cao v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p ti\u00ean ti\u1ebfn nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ed5ng h\u1ee3p (AGI), robot t\u1ef1 \u0111\u1ed9ng, chatbot th\u00f4ng minh \u0111a ng\u00f4n ng\u1eef v\u00e0 \u0111a k\u00eanh.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3 th\u1ea5y, AI kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3, m\u00e0 \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p v\u00e0 n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-1024x543.jpg\" alt=\"AI \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai Doanh nghi\u1ec7p\" class=\"wp-image-16172\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-1024x543.jpg 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-300x159.jpg 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-768x407.jpg 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh-18x10.jpg 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/AI-trong-kinh-doanh.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cac-doanh-nghiep-su-dung-generative-ai-nhu-the-nao-%e2%80%93-mot-so-so-lieu-tieu-bieu\"><\/span><strong>C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng Generative AI nh\u01b0 th\u1ebf n\u00e0o? &#8211; M\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u ti\u00eau bi\u1ec3u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Theo kh\u1ea3o s\u00e1t n\u0103m 2024 \u0111\u1ebfn t\u1eeb <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/11\/Generative-AI-in-Organizations-Refresh_25112024.pdf\" target=\"_blank\" rel=\"noopener\">Capgemini research institute<\/a> c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 cho AI \u0111ang t\u0103ng l\u00ean<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"166\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-09.png\" alt=\"80% t\u1ed5 ch\u1ee9c \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o AI\" class=\"wp-image-16184 size-full\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-09.png 311w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-09-300x160.png 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-09-18x10.png 18w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">80% t\u1ed5 ch\u1ee9c \u0111\u00e3 gia t\u0103ng m\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0o Generative AI so v\u1edbi n\u0103m tr\u01b0\u1edbc. \u0110\u00e1ng ch\u00fa \u00fd, kh\u00f4ng m\u1ed9t t\u1ed5 ch\u1ee9c n\u00e0o c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch cho l\u0129nh v\u1ef1c n\u00e0y, trong khi 20% c\u00f2n l\u1ea1i v\u1eabn duy tr\u00ec m\u1ee9c \u0111\u1ea7u t\u01b0 nh\u01b0 tr\u01b0\u1edbc. Xu h\u01b0\u1edbng n\u00e0y xu\u1ea5t hi\u1ec7n \u0111\u1ed3ng lo\u1ea1t \u1edf m\u1ecdi ng\u00e0nh ngh\u1ec1 v\u00e0 quy m\u00f4 t\u1ed5 ch\u1ee9c trong kh\u1ea3o s\u00e1t. C\u1ee5 th\u1ec3:<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u00e0nh h\u00e0ng kh\u00f4ng v\u0169 tr\u1ee5 v\u00e0 qu\u1ed1c ph\u00f2ng ghi nh\u1eadn t\u1ef7 l\u1ec7 \u1ea5n t\u01b0\u1ee3ng, v\u1edbi 88% t\u1ed5 ch\u1ee9c t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o Generative AI.<\/li>\n\n\n\n<li>Ng\u00e0nh b\u00e1n l\u1ebb, tuy c\u00f3 t\u1ef7 l\u1ec7 th\u1ea5p nh\u1ea5t trong kh\u1ea3o s\u00e1t v\u1eabn c\u00f3 66% doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0.<\/li>\n\n\n\n<li>\u1ede nh\u00f3m doanh nghi\u1ec7p c\u00f3 doanh thu h\u1eb1ng n\u0103m t\u1eeb 1-5 t\u1ef7 USD, 73% t\u0103ng m\u1ee9c \u0111\u1ea7u t\u01b0, con s\u1ed1 n\u00e0y l\u00ean t\u1edbi 89% \u0111\u1ed1i v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f3 doanh thu tr\u00ean 20 t\u1ef7 USD.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trong n\u0103m qua, vi\u1ec7c tri\u1ec3n khai Generative AI \u0111\u00e3 t\u0103ng t\u1ed1c m\u1ea1nh m\u1ebd<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong t\u1ed5ng s\u1ed1 1.100 t\u1ed5 ch\u1ee9c tham gia kh\u1ea3o s\u00e1t, ch\u1ec9 6% ch\u01b0a b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 Generative AI. Trong s\u1ed1 c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e3 \u00edt nh\u1ea5t kh\u1edfi \u0111\u1ed9ng qu\u00e1 tr\u00ecnh n\u00e0y, g\u1ea7n m\u1ed9t ph\u1ea7n t\u01b0 (24%) hi\u1ec7n \u0111\u00e3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0o m\u1ed9t ph\u1ea7n ho\u1eb7c h\u1ea7u h\u1ebft c\u00e1c c\u01a1 s\u1edf v\u00e0 ch\u1ee9c n\u0103ng ho\u1ea1t \u0111\u1ed9ng. Con s\u1ed1 n\u00e0y t\u0103ng m\u1ea1nh so v\u1edbi ch\u1ec9 6% c\u1ee7a n\u0103m tr\u01b0\u1edbc, cho th\u1ea5y s\u1ef1 th\u1eeba nh\u1eadn r\u1ed9ng r\u00e3i v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch m\u00e0 c\u00f4ng ngh\u1ec7 mang l\u1ea1i.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1ng ch\u00fa \u00fd, ch\u1ec9 10% c\u00e1c t\u1ed5 ch\u1ee9c quy m\u00f4 nh\u1ecf (doanh thu h\u1eb1ng n\u0103m t\u1eeb 1-5 t\u1ef7 USD) \u0111\u00e3 tri\u1ec3n khai Generative AI \u1edf m\u1ed9t s\u1ed1 ho\u1eb7c h\u1ea7u h\u1ebft c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 chi nh\u00e1nh. Ng\u01b0\u1ee3c l\u1ea1i, con s\u1ed1 n\u00e0y \u1edf c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 doanh thu tr\u00ean 20 t\u1ef7 USD l\u00ean t\u1edbi 49%, ph\u1ea3n \u00e1nh r\u00f5 l\u1ee3i th\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn trong vi\u1ec7c d\u1eabn d\u1eaft xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"350\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-04.png\" alt=\"C\u00e1c Doanh nghi\u1ec7p \u0111ang t\u0103ng t\u1ed1c tri\u1ec3n khai AI\" class=\"wp-image-16175\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-04.png 737w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-04-300x142.png 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-04-18x9.png 18w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh \u0111\u1ec1u \u0111\u00e3 \u0111\u1ea1t ti\u1ebfn b\u1ed9 trong vi\u1ec7c tri\u1ec3n khai Generative AI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c \u1ee9ng d\u1ee5ng Generative AI \u0111\u00e3 gia t\u0103ng m\u1ea1nh m\u1ebd tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c k\u1ec3 t\u1eeb n\u0103m 2023. Ch\u1eb3ng h\u1ea1n, trong ng\u00e0nh b\u00e1n l\u1ebb, 40% doanh nghi\u1ec7p \u0111\u00e3 tri\u1ec3n khai Generative AI tr\u00ean m\u1ed9t ph\u1ea7n ho\u1eb7c h\u1ea7u h\u1ebft c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 \u0111\u1ecba \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng, con s\u1ed1 n\u00e0y \u0111\u00e3 h\u01a1n g\u1ea5p \u0111\u00f4i so v\u1edbi m\u1ee9c 17% c\u1ee7a n\u0103m 2023.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"287\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-05-1024x287.png\" alt=\"C\u00e1c ng\u00e0nh \u0111\u1ec1u \u0111\u1ea1t ti\u1ebfn b\u1ed9 trong vi\u1ec7c tri\u1ec3n khai AI\" class=\"wp-image-16176\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-05-1024x287.png 1024w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-05-300x84.png 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-05-768x215.png 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-05-18x5.png 18w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-05.png 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generative AI t\u1eebng b\u01b0\u1edbc m\u1edf r\u1ed9ng \u1ee9ng d\u1ee5ng tr\u00ean nhi\u1ec1u ch\u1ee9c n\u0103ng trong doanh nghi\u1ec7p, m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a AI trong kinh doanh<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng Generative AI \u0111\u00e3 gia t\u0103ng tr\u00ean m\u1ecdi ph\u01b0\u01a1ng di\u1ec7n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. X\u00e9t ri\u00eang t\u1eebng ch\u1ee9c n\u0103ng, ch\u1eb3ng h\u1ea1n trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin (IT), t\u1ef7 l\u1ec7 \u1ee9ng d\u1ee5ng \u0111\u00e3 t\u0103ng m\u1ea1nh t\u1eeb 4% v\u00e0o n\u0103m tr\u01b0\u1edbc l\u00ean 27% \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"372\" src=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-07.png\" alt=\"Generative AI\" class=\"wp-image-16178\" srcset=\"https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-07.png 848w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-07-300x132.png 300w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-07-768x337.png 768w, https:\/\/gemglobal.edu.vn\/wp-content\/uploads\/2025\/08\/ung-dung-ai-trong-kinh-doanh-07-18x8.png 18w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"tim-hieu-sau-hon-ve-vai-tro-cua-ai-trong-kinh-doanh-thong-qua-cac-khoa-hoc-danh-cho-lanh-dao\"><\/span><strong>T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 vai tr\u00f2 c\u1ee7a AI trong kinh doanh th\u00f4ng qua c\u00e1c kh\u00f3a h\u1ecdc d\u00e0nh cho l\u00e3nh \u0111\u1ea1o.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec AI l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 \u0111a chi\u1ec1u v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 v\u01b0\u1ee3t b\u1eadc, n\u00ean kh\u00f4ng ng\u1ea1c nhi\u00ean khi c\u00f3 nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o d\u00e0nh cho l\u00e3nh \u0111\u1ea1o t\u1eadp trung tr\u1ef1c ti\u1ebfp v\u00e0o ch\u1ee7 \u0111\u1ec1 n\u00e0y. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u00ecm hi\u1ec3u s\u00e2u v\u00e0o nh\u1eefng kh\u00eda c\u1ea1nh c\u1ee7a AI truy\u1ec1n c\u1ea3m h\u1ee9ng nh\u1ea5t cho h\u1ecd, ho\u1eb7c g\u1eafn li\u1ec1n nh\u1ea5t v\u1edbi ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u gi\u00fap l\u00e3nh \u0111\u1ea1o ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp nh\u1eefng g\u00f3c nh\u00ecn v\u00e0 ki\u1ebfn th\u1ee9c t\u1eeb c\u00e1c chuy\u00ean gia th\u1ef1c s\u1ef1 am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7 kinh doanh. Trong b\u1ed1i c\u1ea3nh c\u00e1c \u0111\u1ed9t ph\u00e1 m\u1edbi v\u1ec1 GenAI xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c, vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh ch\u00ednh l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 b\u1eaft k\u1ecbp xu th\u1ebf.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong nh\u1eefng n\u0103m t\u1edbi, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c s\u1ebd \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c xoay quanh vi\u1ec7c \u1ee9ng d\u1ee5ng AI. M\u1ed9t s\u1ed1 s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc v\u1ec1 c\u00f4ng ngh\u1ec7 n\u00e0y, s\u1ed1 kh\u00e1c th\u00ec kh\u00f4ng v\u00e0 ch\u00ednh s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u1eefa nh\u1eefng ng\u01b0\u1eddi khai th\u00e1c AI hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KH\u00c1M PH\u00c1 M\u1ed8T S\u1ed0 KH\u00d3A H\u1eccC \u0110\u1ebeN T\u1eea GEM GLOBAL:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI in Office: <a href=\"https:\/\/gemglobal.edu.vn\/en\/lich-khai-giang\/ung-dung-ai-trong-van-phong\/\">https:\/\/gemglobal.edu.vn\/lich-khai-giang\/ung-dung-ai-trong-van-phong\/<\/a><\/li>\n\n\n\n<li>AI for Leaders: <a href=\"https:\/\/gemglobal.edu.vn\/en\/lich-khai-giang\/tu-duy-va-chien-luoc-chuyen-doi-ai-danh-cho-lanh-dao\/\">https:\/\/gemglobal.edu.vn\/lich-khai-giang\/tu-duy-va-chien-luoc-chuyen-doi-ai-danh-cho-lanh-dao\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":16180,"template":"","chuyen-muc-tai-lieu":[27,23],"class_list":["post-16171","tai-lieu","type-tai-lieu","status-publish","has-post-thumbnail","hentry","chuyen-muc-tai-lieu-quan-ly-lanh-dao","chuyen-muc-tai-lieu-dao-tao-va-phat-trien"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu\/16171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu"}],"about":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/types\/tai-lieu"}],"version-history":[{"count":1,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu\/16171\/revisions"}],"predecessor-version":[{"id":18072,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tai-lieu\/16171\/revisions\/18072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media\/16180"}],"wp:attachment":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=16171"}],"wp:term":[{"taxonomy":"chuyen-muc-tai-lieu","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/chuyen-muc-tai-lieu?post=16171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}