{"id":3315,"date":"2023-06-29T09:51:01","date_gmt":"2023-06-29T09:51:01","guid":{"rendered":"https:\/\/gemglobal.edu.vn\/?p=3315"},"modified":"2023-12-18T04:02:02","modified_gmt":"2023-12-18T04:02:02","slug":"quan-tri-doanh-nghiep-kieu-gen-z-thach-thuc-nhung-cung-day-thu-vi","status":"publish","type":"post","link":"https:\/\/gemglobal.edu.vn\/en\/quan-tri-doanh-nghiep-kieu-gen-z-thach-thuc-nhung-cung-day-thu-vi\/","title":{"rendered":"Qu\u1ea3n Tr\u1ecb Doanh Nghi\u1ec7p Ki\u1ec3u Gen Z: Th\u00e1ch Th\u1ee9c Nh\u01b0ng C\u0169ng \u0110\u1ea7y Th\u00fa V\u1ecb"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/gemglobal.local\/wp-content\/uploads\/2023\/11\/3-11.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Theo&nbsp;<strong><a href=\"https:\/\/diendandoanhnghiep.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Di\u1ec5n \u0110\u00e0n Doanh Nghi\u1ec7p<\/a><\/strong>, h\u00e3ng m\u1ef9 ph\u1ea9m The Body Shop v\u1eeba quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp m\u1ed9t h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1eb7c bi\u1ec7t, v\u1edbi ch\u1ec9 to\u00e0n Gen Z, kh\u00f4ng ai tr\u00ean 30 tu\u1ed5i \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 tu\u1ed5i 20.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d4ng Chris Davis, th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb ki\u00eam Gi\u00e1m \u0111\u1ed1c qu\u1ed1c t\u1ebf v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a The Body Shop, chia s\u1ebb r\u1eb1ng n\u1ebfu kh\u00f4ng c\u00f3 ai thu\u1ed9c l\u1edbp tr\u1ebb H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb, th\u00ec l\u00e0m c\u00e1ch n\u00e0o h\u1ecd c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a gi\u1edbi tr\u1ebb, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 v\u1eadn h\u00e0nh kinh doanh h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0 th\u1ebf l\u00e0 The Body Shop \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp m\u1ed9t H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n tr\u1ecb ph\u1ee5 c\u00f3 t\u00ean Youth Collective (H\u1ed9i \u0111\u1ed3ng ng\u01b0\u1eddi tr\u1ebb \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn), t\u1eadp h\u1ee3p nh\u1eefng c\u00e1 nh\u00e2n d\u01b0\u1edbi 30 tu\u1ed5i. H\u1ed9i \u0111\u1ed3ng n\u00e0y c\u00f3 nhi\u1ec7m v\u1ee5 c\u1ed1 v\u1ea5n cho ban l\u00e3nh \u0111\u1ea1o v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u01b0\u1edbng t\u1edbi gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u1ea7n \u0111\u1ea7u th\u1ea5t b\u1ea1i<\/strong><br>N\u0103m 2021, The Body Shop t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m Gen Z \u0111am m\u00ea c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00ed h\u1eadu \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00ea b\u00ecnh c\u00f4ng ty v\u00e0 cung c\u1ea5p nh\u1eefng h\u01b0\u1edbng \u0111i, nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a gi\u1edbi tr\u1ebb \u0111\u1ec3 c\u00f4ng ty c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u01a1n v\u1ecb ph\u00e1t tri\u1ec3n v\u00ec m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ebf nh\u01b0ng l\u1ea7n \u0111\u00f3, m\u1ecdi chuy\u1ec7n kh\u00f4ng su\u00f4n s\u1ebb l\u1eafm. \u00d4ng Chris Davis cho bi\u1ebft nh\u1eefng ng\u01b0\u1eddi trong nh\u00f3m \u0111\u1ec1u c\u00f3 c\u00e1i nh\u00ecn kh\u00f4ng m\u1ea5y thi\u1ec7n c\u1ea3m v\u1ec1 th\u01b0\u01a1ng m\u1ea1i. Th\u1eadm ch\u00ed, c\u00f3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 suy ngh\u0129 c\u1ef1c \u0111oan, cho r\u1eb1ng m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u kh\u00f4ng t\u1ed1t cho m\u00f4i tr\u01b0\u1eddng. Theo \u00f4ng Davis, \u0111\u00e2y l\u00e0 th\u1ebf gi\u1edbi c\u00e2n b\u1eb1ng gi\u1eefa l\u1ee3i nhu\u1eadn v\u00e0 nguy\u00ean t\u1eafc, v\u1eady n\u00ean nh\u1eefng \u00fd ki\u1ebfn t\u1eeb m\u1ed9t h\u1ed9i \u0111\u1ed3ng c\u00f3 xu h\u01b0\u1edbng c\u1ef1c \u0111oan nh\u01b0 v\u1eady l\u00e0 \u0111i\u1ec1u kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00fac \u0111\u00f3, The Body Shop nh\u1eadn ra r\u1eb1ng, chi\u00eau m\u1ed9 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb c\u00f3 s\u1ef1 quan t\u00e2m, c\u00f3 tr\u00ed th\u00f4ng minh, c\u00f3 t\u1ea7m nh\u00ecn mu\u1ed1n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u1ebf gi\u1edbi l\u00e0 ch\u01b0a \u0111\u1ee7, m\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 c\u00f2n ph\u1ea3i c\u00f3 kh\u00e1t khao kinh doanh th\u00e0nh c\u00f4ng, d\u0129 nhi\u00ean tr\u00ean c\u01a1 s\u1edf ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eeb th\u1ea5t b\u1ea1i trong l\u1ea7n \u0111\u1ea7u ti\u00ean \u1ea5y, The Body Shop l\u1ea7n n\u00e0y th\u00e0nh l\u1eadp m\u1ed9t h\u1ed9i \u0111\u1ed3ng Youth Collective. C\u00f4ng ty t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1nh gi\u00e1 trong l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng c\u1ee7a m\u00ecnh, r\u1ed3i ch\u1ecdn ra 50% s\u1ed1 th\u00e0nh vi\u00ean c\u1ee7a Youth Collective. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty, do \u0111\u00f3 ban l\u00e3nh \u0111\u1ea1o tin t\u01b0\u1edfng r\u1eb1ng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd s\u1ebd theo h\u01b0\u1edbng x\u00e2y d\u1ef1ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 tr\u00edch. 50% c\u00f2n l\u1ea1i c\u1ee7a Youth Collective \u0111\u01b0\u1ee3c The Body Shop tuy\u1ec3n d\u1ee5ng trong nh\u00f3m nh\u1eefng ng\u01b0\u1eddi d\u01b0\u1edbi 30 tu\u1ed5i t\u1eeb c\u00e1c c\u00f4ng ty B Corp b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, H\u1ed9i \u0111\u1ed3ng Youth Collective \u0111\u00e3 gi\u00fap The Body Shop hi\u1ec7n \u0111\u1ea1i h\u00f3a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ebfn v\u1edbi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i, c\u0169ng nh\u01b0 qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c ch\u01b0\u01a1ng tr\u00ecnh h\u00f2a nh\u1eadp Open Hire c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/gemglobal.local\/wp-content\/uploads\/2023\/11\/1_4-1.png\" alt=\"\" class=\"wp-image-3324\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nguy\u00ean t\u1eafc v\u00e0ng<\/strong><br>V\u1edbi nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n \u00e1p d\u1ee5ng Youth Collective nh\u01b0 The Body Shop \u0111\u00e3 l\u00e0m, th\u00ec ph\u1ea3i b\u1ea3o \u0111\u1ea3m m\u1ecdi ng\u01b0\u1eddi n\u1eafm \u0111\u01b0\u1ee3c \u201clu\u1eadt ch\u01a1i\u201d. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 qu\u1ea3n tr\u1ecb ph\u00f9 h\u1ee3p, th\u00ec h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb tr\u1ebb s\u1ebd ch\u1eb3ng kh\u00e1c n\u00e0o m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 sau gi\u1edd l\u00e0m vi\u1ec7c, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t ban c\u1ed1 v\u1ea5n. \u0110i\u1ec1u n\u00e0y v\u1eeba kh\u00f4ng gi\u00fap \u00edch \u0111\u01b0\u1ee3c g\u00ec cho ch\u1ee7 doanh nghi\u1ec7p, v\u1eeba kh\u00f4ng c\u00f4ng b\u1eb1ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi v\u1eabn \u0111ang t\u00ecnh nguy\u1ec7n d\u00e0nh th\u1eddi gian gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ec7 h\u01a1n n\u1eefa, n\u1ebfu kh\u00f4ng th\u1ec3 \u0111\u01b0a ra ph\u1ea1m vi c\u00f4ng vi\u1ec7c ho\u1eb7c c\u00e1c ti\u00eau chu\u1ea9n nh\u1ea5t \u0111\u1ecbnh cho Youth Collective, th\u00ec nh\u1eefng ng\u01b0\u1eddi tr\u1ebb d\u1ec5 b\u1ecb r\u01a1i v\u00e0o b\u1eaby b\u00f3c l\u1ed9t s\u1ee9c lao \u0111\u1ed9ng, v\u00f4 h\u00ecnh trung s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n n\u1ed9i b\u1ed9 mi\u1ec5n ph\u00ed. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao The Body Shop th\u01b0\u1eddng tr\u00e1nh \u0111\u1ee5ng \u0111\u1ebfn ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1edbi Youth Collective, ch\u1ec9 tr\u1eeb khi c\u00f3 v\u1ea5n \u0111\u1ec1 l\u1edbn m\u00e0 \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o l\u1edbn tu\u1ed5i kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t quy t\u1eafc c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 ph\u1ea3i minh b\u1ea1ch v\u00e0 xem tr\u1ecdng m\u1ecdi g\u00f3p \u00fd t\u1eeb ban c\u1ed1 v\u1ea5n tr\u1ebb. Ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty s\u1ebd lu\u00f4n l\u1eafng nghe, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng th\u1ef1c thi nh\u1eefng \u00fd ki\u1ebfn \u0111\u00f3. V\u00e0 khi kh\u00f4ng th\u1ef1c thi, h\u1ecd s\u1ebd gi\u1ea3i th\u00edch l\u00fd do c\u1ee5 th\u1ec3 \u0111\u1ed1i v\u1edbi ban c\u1ed1 v\u1ea5n tr\u1ebb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H\u1ea1 th\u1ea5p c\u00e1i t\u00f4i<\/strong><br>\u0110\u01b0a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb d\u01b0\u1edbi 30 tu\u1ed5i v\u00e0o h\u1ed9i \u0111\u1ed3ng l\u00e3nh \u0111\u1ea1o kh\u00f4ng ph\u1ea3i l\u00e0 xu h\u01b0\u1edbng m\u00e0 m\u1ecdi c\u00f4ng ty \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m theo. \u0110i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 li\u1ec7u c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng h\u1ea1 th\u1ea5p c\u00e1i t\u00f4i, l\u1eafng nghe \u00fd ki\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u00edt h\u01a1n m\u00ecnh v\u00e0i ch\u1ee5c n\u0103m kinh nghi\u1ec7m hay kh\u00f4ng. T\u1ee9c m\u1ea5u ch\u1ed1t \u1edf \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 t\u01b0 duy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p \u0111\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng n\u00e0y l\u00e0 t\u1eadp h\u1ee3p \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m Youth Collective g\u1ed3m nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n vi\u1ec7c kinh doanh c\u1ee7a c\u00f4ng ty tr\u1edf n\u00ean th\u00e0nh c\u00f4ng. Khi ban l\u00e3nh \u0111\u1ea1o th\u1ea5y r\u1eb1ng ai c\u0169ng \u0111ang g\u00f3p \u00fd \u0111\u1ec3 c\u00f4ng ty ph\u00e1t tri\u1ec3n, th\u00ec h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, khi bi\u1ebft l\u00e3nh \u0111\u1ea1o s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn, Youth Collective c\u0169ng c\u1ea3m th\u1ea5y an to\u00e0n h\u01a1n v\u00e0 s\u1ebd chia s\u1ebb nh\u1eefng c\u1ea3m nh\u1eadn ch\u00e2n th\u1ef1c. N\u1ebfu c\u00f3 th\u1ec3 th\u00ec doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd Gen Z \u0111\u00fang \u0111\u1eafn v\u00e0 r\u00f5 r\u00e0ng h\u01a1n. Ch\u01b0a r\u00f5 hi\u1ec7u qu\u1ea3 c\u1ee7a H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1eb7c bi\u1ec7t n\u00e0y s\u1ebd th\u1ebf n\u00e0o khi c\u00e1ch l\u00e0m n\u00e0y v\u1eabn c\u00f2n kh\u00e1 m\u1edbi. Th\u1eddi gian s\u1ebd cho c\u00e2u tr\u1ea3 l\u1eddi!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngu\u1ed3n: Di\u1ec5n \u0110\u00e0n Doanh Nghi\u1ec7p, GEM Global t\u1ed5ng h\u1ee3p.<\/p>","protected":false},"excerpt":{"rendered":"<p>Theo&nbsp;Di\u1ec5n \u0110\u00e0n Doanh Nghi\u1ec7p, h\u00e3ng m\u1ef9 ph\u1ea9m The Body Shop v\u1eeba quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp m\u1ed9t h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111\u1eb7c bi\u1ec7t, v\u1edbi ch\u1ec9 to\u00e0n Gen Z, kh\u00f4ng ai tr\u00ean 30 tu\u1ed5i \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 tu\u1ed5i 20. \u00d4ng Chris Davis, th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng Qu\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":0,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media\/8527"}],"wp:attachment":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}