{"id":3148,"date":"2023-06-16T10:02:17","date_gmt":"2023-06-16T10:02:17","guid":{"rendered":"https:\/\/gemglobal.edu.vn\/?p=3148"},"modified":"2023-12-18T03:59:58","modified_gmt":"2023-12-18T03:59:58","slug":"quan-ly-tai-san-tri-tue-nen-tang-thanh-cong-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/gemglobal.edu.vn\/en\/quan-ly-tai-san-tri-tue-nen-tang-thanh-cong-cua-doanh-nghiep\/","title":{"rendered":"Qu\u1ea3n L\u00fd T\u00e0i S\u1ea3n Tr\u00ed Tu\u1ec7: N\u1ec1n T\u1ea3ng Th\u00e0nh C\u00f4ng C\u1ee7a Doanh Nghi\u1ec7p"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/gemglobal.local\/wp-content\/uploads\/2023\/11\/28.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Theo Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p, qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao v\u1ecb th\u1ebf, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua x\u00e1c l\u1eadp quy\u1ec1n, th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 chuy\u1ec3n giao t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a m\u00ecnh.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 hi\u1ec7u qu\u1ea3 g\u00f3p ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c b\u1ea3o v\u1ec7, duy tr\u00ec, ph\u00e1t tri\u1ec3n v\u00e0 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, hay n\u00f3i c\u00e1ch kh\u00e1c qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u00f3 quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 g\u1eafn li\u1ec1n v\u1edbi quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1ec1 kinh t\u1ebf v\u00e0 chuy\u1ec3n giao c\u00f4ng ngh\u1ec7. H\u00e3y c\u00f9ng&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/GEMGlobalVN\" target=\"_blank\" rel=\"noreferrer noopener\">GEM Global<\/a><\/strong>&nbsp;t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft b\u00ean d\u01b0\u1edbi.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abdc9ce6359f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #004f61;color:#004f61\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #004f61;color:#004f61\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\" style='display:none' id=\"ez-toc-cssicon-toggle-item-6abdc9ce6359f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/gemglobal.edu.vn\/en\/quan-ly-tai-san-tri-tue-nen-tang-thanh-cong-cua-doanh-nghiep\/#quyen-so-huu-tai-san-tri-tue\" >Quy\u1ec1n s\u1edf h\u1eefu t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/gemglobal.edu.vn\/en\/quan-ly-tai-san-tri-tue-nen-tang-thanh-cong-cua-doanh-nghiep\/#quan-tri-tai-san-tri-tue-lam-sao-cho-hieu-qua\" >Qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 l\u00e0m sao cho hi\u1ec7u qu\u1ea3?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"quyen-so-huu-tai-san-tri-tue\"><\/span><strong>Quy\u1ec1n s\u1edf h\u1eefu t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 t\u1ed3n t\u1ea1i d\u01b0\u1edbi h\u00ecnh th\u1ee9c \u201cquy\u1ec1n t\u00e0i s\u1ea3n\u201d v\u00e0 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 \u201ctr\u00ed tu\u1ec7\u201d m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c l\u1eadp quy\u1ec1n s\u1edf h\u1eefu. Quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ed1i v\u1edbi m\u1ed9t t\u00e0i s\u1ea3n th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn \u1edf quy\u1ec1n chi\u1ebfm h\u1eefu t\u00e0i s\u1ea3n, quy\u1ec1n s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n v\u00e0 quy\u1ec1n \u0111\u1ecbnh \u0111o\u1ea1t t\u00e0i s\u1ea3n. \u0110\u1ed1i t\u01b0\u1ee3ng quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u01b0\u1ee3c ph\u00e1p lu\u1eadt quy \u0111\u1ecbnh nh\u01b0: (i) quy\u1ec1n t\u00e1c gi\u1ea3 bao g\u1ed3m t\u00e1c ph\u1ea9m v\u0103n h\u1ecdc, ngh\u1ec7 thu\u1eadt, khoa h\u1ecdc; \u0111\u1ed1i t\u01b0\u1ee3ng quy\u1ec1n li\u00ean quan \u0111\u1ebfn quy\u1ec1n t\u00e1c gi\u1ea3 bao g\u1ed3m cu\u1ed9c bi\u1ec3u di\u1ec5n, b\u1ea3n ghi \u00e2m, ghi h\u00ecnh, ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng, t\u00edn hi\u1ec7u v\u1ec7 tinh mang ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c m\u00e3 ho\u00e1; (ii) quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p bao g\u1ed3m s\u00e1ng ch\u1ebf, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p, thi\u1ebft k\u1ebf b\u1ed1 tr\u00ed m\u1ea1ch t\u00edch h\u1ee3p b\u00e1n d\u1eabn, b\u00ed m\u1eadt kinh doanh, nh\u00e3n hi\u1ec7u, t\u00ean th\u01b0\u01a1ng m\u1ea1i v\u00e0 ch\u1ec9 d\u1eabn \u0111\u1ecba l\u00fd; (iii) quy\u1ec1n \u0111\u1ed1i v\u1edbi gi\u1ed1ng c\u00e2y tr\u1ed3ng bao g\u1ed3m gi\u1ed1ng c\u00e2y tr\u1ed3ng v\u00e0 v\u1eadt li\u1ec7u nh\u00e2n gi\u1ed1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c x\u00e1c l\u1eadp quy\u1ec1n \u0111\u1ed1i v\u1edbi t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng v\u0103n b\u1eb1ng b\u1ea3o h\u1ed9 v\u00e0 \u0111\u01b0\u1ee3c c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n c\u1ea5p nh\u1eb1m x\u00e1c l\u1eadp quy\u1ec1n t\u00e1c gi\u1ea3 v\u00e0 quy\u1ec1n li\u00ean quan t\u1edbi quy\u1ec1n t\u00e1c gi\u1ea3; quy\u1ec1n s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p \u0111\u1ed1i v\u1edbi s\u00e1ng ch\u1ebf, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p, thi\u1ebft k\u1ebf b\u1ed1 tr\u00ed, nh\u00e3n hi\u1ec7u, ch\u1ec9 d\u1eabn \u0111\u1ecba l\u00fd; quy\u1ec1n \u0111\u1ed1i v\u1edbi gi\u1ed1ng c\u00e2y tr\u1ed3ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m so\u00e1t t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 h\u1ee3p l\u00fd s\u1ebd t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng khoa h\u1ecdc, c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u1ee7a doanh nghi\u1ec7p; \u0111\u1ed3ng th\u1eddi k\u00edch th\u00edch, kh\u00edch l\u1ec7, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi lao \u0111\u1ed9ng, nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p h\u0103ng say s\u00e1ng t\u1ea1o b\u1eb1ng vi\u1ec7c c\u00f4ng nh\u1eadn c\u00e1c quy\u1ec1n h\u1ee3p ph\u00e1p t\u1eeb t\u1ea1o d\u1ef1ng k\u1ebft qu\u1ea3 s\u00e1ng t\u1ea1o trong c\u00e1c l\u0129nh v\u1ef1c khoa h\u1ecdc, k\u1ef9 thu\u1eadt, v\u0103n h\u1ecdc, ngh\u1ec7 thu\u1eadt. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi c\u00e1c quy\u1ec1n v\u1ec1 l\u1ee3i \u00edch kinh t\u1ebf c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c khai th\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 nh\u01b0 s\u00e1ng ch\u1ebf, gi\u1ea3i ph\u00e1p h\u1eefu \u00edch, nh\u00e3n hi\u1ec7u, thi\u1ebft k\u1ebf b\u1ed1 tr\u00ed m\u1ea1ch b\u00e1n d\u1eabn, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/gemglobal.local\/wp-content\/uploads\/2023\/11\/29.png\" alt=\"\" class=\"wp-image-3153\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"quan-tri-tai-san-tri-tue-lam-sao-cho-hieu-qua\"><\/span><strong>Qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 l\u00e0m sao cho hi\u1ec7u qu\u1ea3?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 th\u00ec doanh nghi\u1ec7p c\u0169ng c\u1ea7n quan t\u00e2m t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a nh\u00e0 n\u01b0\u1edbc v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7 nh\u01b0 vi\u1ec7c c\u00f4ng nh\u1eadn v\u00e0 b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 tr\u00ean c\u01a1 s\u1edf b\u1ea3o \u0111\u1ea3m h\u00e0i ho\u00e0 l\u1ee3i \u00edch c\u1ee7a ch\u1ee7 th\u1ec3 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u1edbi l\u1ee3i \u00edch c\u00f4ng c\u1ed9ng; khuy\u1ebfn kh\u00edch, th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, khai th\u00e1c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7; h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh cho vi\u1ec7c nh\u1eadn chuy\u1ec3n giao, khai th\u00e1c quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 ph\u1ee5c v\u1ee5 l\u1ee3i \u00edch c\u00f4ng c\u1ed9ng; khuy\u1ebfn kh\u00edch t\u00e0i tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o v\u00e0 b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 ; \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 cho \u0111\u00e0o t\u1ea1o v\u1ec1 b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 nghi\u00ean c\u1ee9u, \u1ee9ng d\u1ee5ng khoa h\u1ecdc k\u1ef9 thu\u1eadt v\u1ec1 b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, quy tr\u00ecnh m\u1edbi ho\u1eb7c c\u00f3 c\u1ea3i ti\u1ebfn \u0111\u00e1ng k\u1ec3 trong s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 duy tr\u00ec v\u00e0 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Khi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng b\u00ean c\u1ea1nh ch\u00fa \u00fd t\u1edbi gi\u00e1 tr\u1ecb quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ee7a doanh nghi\u1ec7p th\u00ec c\u0169ng c\u1ea7n quan t\u00e2m t\u1edbi quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i ho\u1eb7c c\u00f3 th\u1ec3 thay th\u1ebf, quy m\u00f4, n\u0103ng l\u1ef1c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m \u1ea9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo T\u1ed5 ch\u1ee9c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 th\u1ebf gi\u1edbi (WIPO), th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p ch\u1ecbu s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o th\u00f4ng qua \u00e1p d\u1ee5ng c\u00e1c tri th\u1ee9c m\u1edbi. Tri th\u1ee9c m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh c\u1ea1nh tranh, do \u0111\u00f3 doanh nghi\u1ec7p t\u00ecm ra c\u00e1ch th\u1ee9c qu\u1ea3n tr\u1ecb ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 c\u1ea7n thi\u1ebft. M\u1ed9t trong c\u00e1c c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd th\u00e0nh qu\u1ea3 nghi\u00ean c\u1ee9u khoa h\u1ecdc, ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ph\u00e1p lu\u1eadt v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd so v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, gi\u00fap gi\u1ea3m thi\u1ec3u c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn ra th\u1ecb tr\u01b0\u1eddng. \u0110\u1eb7c bi\u1ec7t, c\u00e1c quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed9c quy\u1ec1n \u0111\u1ed1i v\u1edbi b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i, nh\u00e3n hi\u1ec7u, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p, s\u00e1ng ch\u1ebf, s\u00e1ng t\u1ea1o v\u0103n h\u1ecdc v\u00e0 ngh\u1ec7 thu\u1eadt, do \u0111\u00f3 l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng sao ch\u00e9p t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, l\u00e0m t\u0103ng c\u01a1 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i h\u00f3a t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c xung \u0111\u1ed9t li\u00ean quan \u0111\u1ebfn quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3u bi\u1ebft v\u1ec1 s\u1edf h\u1eefu tr\u00ed tu\u1ec7, v\u1ec1 c\u00e1ch th\u1ee9c b\u1ea3o h\u1ed9 v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 l\u00e0 c\u1ea7n thi\u1ebft, quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i v\u00e0 xu\u1ea5t kh\u1ea9u qu\u1ed1c t\u1ebf. Vi\u1ec7c qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u00f3 m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd, c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao v\u1ecb th\u1ebf, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua x\u00e1c l\u1eadp quy\u1ec1n, th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 chuy\u1ec3n giao t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ngu\u1ed3n: Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p, GEM Global t\u1ed5ng h\u1ee3p.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Theo Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p, qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao v\u1ecb th\u1ebf, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua x\u00e1c l\u1eadp quy\u1ec1n, th\u01b0\u01a1ng m\u1ea1i h\u00f3a v\u00e0 chuy\u1ec3n giao t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a m\u00ecnh. Qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 hi\u1ec7u qu\u1ea3 g\u00f3p ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=3148"}],"version-history":[{"count":0,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media\/8425"}],"wp:attachment":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=3148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=3148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=3148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}