{"id":3130,"date":"2023-06-13T09:17:05","date_gmt":"2023-06-13T09:17:05","guid":{"rendered":"https:\/\/gemglobal.edu.vn\/?p=3130"},"modified":"2023-12-18T03:58:52","modified_gmt":"2023-12-18T03:58:52","slug":"kham-pha-bang-xep-hang-nhung-thuong-hieu-gia-tri-nhat-the-gioi-nam-2023","status":"publish","type":"post","link":"https:\/\/gemglobal.edu.vn\/en\/kham-pha-bang-xep-hang-nhung-thuong-hieu-gia-tri-nhat-the-gioi-nam-2023\/","title":{"rendered":"Kh\u00e1m ph\u00e1 b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2023"},"content":{"rendered":"<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/gemglobal.local\/wp-content\/uploads\/2023\/11\/22.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Trong b\u1ed1i c\u1ea3nh s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 s\u1ef1 bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng, vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean c\u00e0ng quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Do \u0111\u00f3, b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2023 \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 ch\u00fa \u00fd c\u1ee7a c\u1ea3 gi\u1edbi kinh doanh v\u00e0 c\u00f4ng ch\u00fang.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/GEMGlobalVN\" target=\"_blank\" rel=\"noreferrer noopener\">GEM Global<\/a><\/strong>&nbsp;kh\u00e1m ph\u00e1 v\u00e0 \u0111\u00e0o s\u00e2u v\u00e0o danh s\u00e1ch nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong n\u0103m 2023.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Theo B\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u do Kantar c\u00f4ng b\u1ed1, c\u00e1c \u201c\u00f4ng l\u1edbn\u201d v\u1ec1 c\u00f4ng ngh\u1ec7 nh\u01b0 Apple, Google, Microsoft, Amazon\u2026 v\u1eabn d\u1eabn \u0111\u1ea7u \u00e1p \u0111\u1ea3o v\u00e0 th\u1ed1ng l\u0129nh cu\u1ed9c \u0111ua gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kantar BrandZ l\u00e0 t\u1ed5 ch\u1ee9c ph\u00e2n t\u00edch d\u1eef li\u1ec7u to\u00e0n c\u1ea7u chuy\u00ean \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u00f3ng g\u00f3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. H\u00e0ng n\u0103m, Kantar BrandZ s\u1ebd \u0111\u1ecbnh gi\u00e1 100 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u, \u0111o l\u01b0\u1eddng t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a nh\u00e3n h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c Apple \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch Kantar BrandZ kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec qu\u00e1 b\u1ea5t ng\u1edd. Hai n\u0103m tr\u01b0\u1edbc, Apple c\u0169ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 nh\u1ea5t, ti\u1ebfp n\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a iPhone 13 trong kho\u1ea3ng cu\u1ed1i n\u0103m 2021 v\u00e0 \u0111\u1ea7u n\u0103m 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong n\u0103m 2022, Apple ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 khi cho ra m\u1eaft m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m \u1ea5n t\u01b0\u1ee3ng nh\u01b0 MacBook Air M2, iPhone 14, Apple Watch Series 8, AirPods Pro 2\u2026 \u0110\u00e1ng ch\u00fa \u00fd, \u201c\u00e1t ch\u1ee7 b\u00e0i\u201d iPhone 14 ra m\u1eaft v\u00e0o ng\u00e0y 7\/9 \u0111\u00e3 gi\u00fap Apple b\u1ed9i thu trong qu\u00fd III\/2022 v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 8,1% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2021, l\u00ean m\u1ee9c 90,1 t\u1ec9 USD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1edbi vi\u1ec7c ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng ng\u00f4i \u0111\u1ea7u trong danh s\u00e1ch nh\u1eefng c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u, Apple \u0111\u00e3 ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng th\u1eed nghi\u1ec7m, bi\u1ec7n minh cho m\u1ee9c gi\u00e1 cao v\u1edbi nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c. \u0110i\u1ec1u n\u00e0y c\u0169ng ch\u1ee9ng minh r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a, kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u1ec3 v\u01b0\u1ee3t qua s\u1ef1 suy tho\u00e1i kinh t\u1ebf to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple \u0111\u00e3 t\u1ea1o ra m\u1ee9c \u0111\u1ed9 trung th\u00e0nh tuy\u1ec7t \u0111\u1ed1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Ch\u1ee7 y\u1ebfu l\u00e0 nh\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 vi\u1ec7c quan t\u00e2m \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. S\u1ef1 minh b\u1ea1ch v\u00e0 ch\u00ednh s\u00e1ch quy\u1ec1n ri\u00eang t\u01b0 \u0111\u00e3 c\u1ee7ng c\u1ed1 th\u00eam ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u201cT\u00e1o khuy\u1ebft\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u1ed3i 2021, Apple c\u0169ng \u0111\u00e3 c\u00e1n m\u1ed1c 3.000 t\u1ec9 USD gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a, tr\u1edf th\u00e0nh c\u00f4ng ty c\u00f3 v\u1ed1n h\u00f3a l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u. Tuy nhi\u00ean, gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng gi\u1ed1ng nhau. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 m\u1ed9t b\u00ean th\u1ee9 ba ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple, bao g\u1ed3m c\u1ea3 t\u00ean v\u00e0 logo, \u0111\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/gemglobal.local\/wp-content\/uploads\/2023\/11\/23.png\" alt=\"\" class=\"wp-image-3132\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o c\u00e1o BrandZ cho th\u1ea5y, t\u1ed5ng gi\u00e1 tr\u1ecb trong n\u0103m 2023 c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t l\u00e0 6.900 t\u1ec9 USD, gi\u1ea3m 20% so v\u1edbi ch\u1ec9 s\u1ed1 chung c\u1ee7a n\u0103m ngo\u00e1i. L\u00ed gi\u1ea3i cho s\u1ef1 s\u1ee5t gi\u1ea3m n\u00e0y, Gi\u00e1m \u0111\u1ed1c Martin Guerrieria c\u1ee7a Kantar BrandZ cho bi\u1ebft: \u201cM\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 ch\u1ecbu s\u1ef1 \u1ea3nh h\u01b0\u1edfng l\u1edbn b\u1edfi kinh t\u1ebf v\u0129 m\u00f4 to\u00e0n c\u1ea7u, nh\u01b0ng quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn r\u1ea5t \u1ed5n \u0111\u1ecbnh. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n bao gi\u1edd h\u1ebft\u201d. Tuy nhi\u00ean, t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m nay v\u1eabn t\u0103ng 47% so v\u1edbi n\u0103m 2019 \u2013 tr\u01b0\u1edbc khi Covid-19 xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9, g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty trong Top 10 \u0111\u1ec1u gi\u1ea3m gi\u00e1 tr\u1ecb so v\u1edbi n\u0103m ngo\u00e1i, nh\u01b0ng kho\u1ea3n l\u1ed7 c\u1ee7a Amazon l\u00e0 m\u1ed9t trong nh\u1eefng kho\u1ea3n l\u1ed7 l\u1edbn nh\u1ea5t v\u1edbi m\u1ee9c gi\u1ea3m ghi nh\u1eadn g\u1ea7n 237 t\u1ec9 USD. C\u0169ng trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Kantar BrandZ n\u0103m 2023, c\u00e1c nh\u00e3n h\u00e0ng theo sau Apple l\u1ea7n l\u01b0\u1ee3t l\u00e0 Google, Microsoft v\u00e0 Amazon, trong khi Tencent t\u1ee5t xu\u1ed1ng th\u1ee9 h\u1ea1ng 7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong khi \u0111\u00f3, Louis Vuitton d\u01b0\u1eddng nh\u01b0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 duy nh\u1ea5t trong Top 10 to\u00e0n c\u1ea7u, t\u0103ng hai b\u1eadc \u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed th\u1ee9 8 v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 124,8 t\u1ec9 USD. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p ti\u1ebfp t\u1ee5c thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ea5t ch\u1ea5p vi\u1ec7c gi\u00e1 c\u1ea3 li\u00ean t\u1ee5c t\u0103ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00ecn chung, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Th\u1ef1c ph\u1ea9m &amp; \u0110\u1ed3 u\u1ed1ng th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i t\u1ed1t nh\u1ea5t, ch\u1ec9 gi\u1ea3m 3% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Pepsi \u0111\u00e3 t\u0103ng 17% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, \u0111\u1ea1t t\u1ed5ng gi\u00e1 tr\u1ecb 18,8 t\u1ec9 USD v\u00e0 \u0111\u01b0a Pepsi tr\u1edf l\u1ea1i b\u1ea3ng x\u1ebfp h\u1ea1ng to\u00e0n c\u1ea7u \u1edf v\u1ecb tr\u00ed th\u1ee9 91. Trong khi \u0111\u00f3, Coca-Cola \u0111\u00e3 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i ngo\u1ea1n m\u1ee5c, t\u0103ng 8% gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00ean 106 t\u1ec9 USD, \u0111\u1ec3 t\u00e1i xu\u1ea5t Top 10 sau 7 n\u0103m t\u1ee5t h\u1ea1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng ph\u00e1t hi\u1ec7n t\u1eeb b\u1ea3ng x\u1ebfp h\u1ea1ng ch\u1ee9ng minh r\u00f5 r\u00e0ng r\u1eb1ng, ngay c\u1ea3 trong th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf, b\u1ea5t k\u1ef3 ng\u00e0nh hay khu v\u1ef1c \u0111\u1ecba l\u00fd n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e0i h\u1ecdc quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb v\u1eabn l\u00e0: \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. \u0110\u00e2y l\u00e0 hai \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh. Vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u00ecnh c\u1ea3m c\u1ee7a h\u1ecd d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u. Do v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 \u0111a d\u1ea1ng h\u00f3a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ngu\u1ed3n: Di\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p, GEM Global t\u1ed5ng h\u1ee3p.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 s\u1ef1 bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng, vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean c\u00e0ng quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Do \u0111\u00f3, b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2023 \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=3130"}],"version-history":[{"count":0,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/posts\/3130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media\/8416"}],"wp:attachment":[{"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=3130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=3130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gemglobal.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=3130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}